Manager, B2B Event Marketing

Agoda
Bangkok
Workplace: OnsiteFull timeFunction: Marketing & GrowthSkills: ["Structured problem-solving","Analytical thinking","Stakeholder management","Influence without hierarchy","Project management discipline"]

Own and scale Agoda’s B2B Event Marketing channel by translating commercial priorities into event strategies, roadmaps, and scalable playbooks. Lead end-to-end, multi-workstream initiatives across Business Development, Sales, Supply, PR, Content, and Branding, influencing stakeholders across markets. Define success metrics (beyond attendance) and build measurement frameworks, dashboards, and test-and-learn approaches to drive measurable pipeline impact, activation, ROI, and incrementality.

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FursaFursa
Agoda
Agoda
1 day ago

Manager, B2B Event Marketing

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Last checked: 24 minutes agoStatus: Live

Job Summary

Own and scale Agoda’s B2B Event Marketing channel by translating commercial priorities into event strategies, roadmaps, and scalable playbooks. Lead end-to-end, multi-workstream initiatives across Business Development, Sales, Supply, PR, Content, and Branding, influencing stakeholders across markets. Define success metrics (beyond attendance) and build measurement frameworks, dashboards, and test-and-learn approaches to drive measurable pipeline impact, activation, ROI, and incrementality.
Location: Bangkok
Workplace: Onsite
Employment Type: Full time
Job Function: Marketing & Growth
Seniority: Manager level

Key Responsibilities

  • •Translate commercial priorities into event strategies and develop annual roadmaps aligned to growth objectives.
  • •Create scalable playbooks and operating models, with success metrics that extend beyond attendance (pipeline impact, activation, ROI, incrementality).
  • •Partner cross-functionally with Business Development, Sales, Supply, PR, Content, Branding, and senior leadership to align priorities and drive working sessions/executive updates.
  • •Lead program and project governance for large, multi-workstream initiatives, including project plans, risk mitigation, milestone tracking, and reporting cadence.
  • •Build measurement frameworks, dashboards, and post-event impact analysis; run test-and-learn experiments to improve event effectiveness over time.

Key Requirements

  • •Translate commercial priorities into event strategies with clear business cases and annual roadmaps aligned to growth objectives.
  • •Define success metrics beyond attendance (pipeline impact, activation, ROI, incrementality) and establish scalable playbooks and operating models.
  • •Lead large, multi-workstream initiatives end-to-end with detailed project plans, risk mitigation, milestone tracking, and governance/reporting cadence.
  • •Partner effectively with Business Development, Sales, Supply, PR, Content, Branding, and senior leadership, aligning stakeholders with competing priorities.
  • •Bring strong structured problem-solving, analytical/commercial acumen, stakeholder influence skills, and disciplined execution across concurrent initiatives.
Skills:Structured problem-solvingAnalytical thinkingStakeholder managementInfluence without hierarchyProject management discipline

Eligibility

Work Authorization:Sponsorship available.

Company Brief

Agoda
Agoda operates a global online travel booking platform offering hotels, vacation rentals, flights, and other travel services. It provides price comparison, deals, and booking management for leisure and business travelers worldwide.
Industry: TravelTech
Company Size: Enterprise (1,001+ employees)
Growth: Established Company
Headquarters: Singapore, Singapore
Founded: 2005
Glassdoor
Glassdoor: 3.8
WebsiteLinkedIn