Digital Experience & Marketing Effectiveness Lead

USAA
San Antonio, Plano, Phoenix
Workplace: HybridFull timeUSD 143,320 - 273,930 annuallyFunction: Marketing & GrowthExperience: 8+ yearsEducation: bachelorsSkills: ["Analytical thinking","Project management","Communication","Influencing","Collaboration"]

Lead cross-functional efforts to understand and optimize the end-to-end member journey across marketing and digital experiences. Independently use digital research, performance data, and customer insights to identify funnel opportunities, define initiatives, and drive measurable improvements. Guide analytics, experimentation, testing, and experience measurement to increase engagement, conversion, and customer outcomes, while translating complex findings into recommendations for senior leaders.

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FursaFursa
USAA
USAA
3 days ago

Digital Experience & Marketing Effectiveness Lead

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Last checked: 8 hours agoStatus: Live

Job Summary

Lead cross-functional efforts to understand and optimize the end-to-end member journey across marketing and digital experiences. Independently use digital research, performance data, and customer insights to identify funnel opportunities, define initiatives, and drive measurable improvements. Guide analytics, experimentation, testing, and experience measurement to increase engagement, conversion, and customer outcomes, while translating complex findings into recommendations for senior leaders.
Location: San Antonio, Plano, Phoenix
Workplace: Hybrid
Employment Type: Full time
Job Function: Marketing & Growth
Seniority: Mid level

Key Responsibilities

  • •Use digital research, business intelligence, and performance data to identify opportunities and improve end-to-end member experiences across marketing funnels.
  • •Translate customer needs and business objectives into strategic initiatives, requirements, features, and optimization efforts.
  • •Drive complex cross-functional digital products and experience initiatives from concept through delivery to maximize member value.
  • •Apply data-driven insights, experimentation, testing methodologies, and digital optimization practices to improve funnel performance and customer experience.
  • •Develop and continuously improve experience measurement, optimization, and testing practices; create presentations for senior leaders.

Pay and Benefits

Salary: USD 143,320 - 273,930 annually
Perks:Health InsuranceDentalVision401kPensionLife InsuranceParental BenefitsAdoption AssistancePaid LeavePaid HolidaysPaid VolunteerWellness Stipend

Key Requirements

  • •Bachelor's degree; or 4 years of relevant education and/or experience.
  • •Minimum 8 years of Digital/Technology Product Management experience, including strategy/planning, innovation, user experience, process engineering, analytics, and/or research/testing.
  • •Comprehensive knowledge of technology/digital products and emerging technology platforms and standards for applications data analysis and research.
  • •Proven ability to develop, influence, present, and communicate complex business, digital, or technology concepts to cross-functional teams and senior leadership.
  • •Experience optimizing end-to-end marketing and digital funnels (prospect engagement through quote, bind, and policy conversion).
Experience:8+ yearsDigital marketingCustomer experienceConversion rate optimizationDigital analytics
Education:Bachelor's
Skills:Analytical thinkingProject managementCommunicationInfluencingCollaboration

Eligibility

Work Authorization:Authorization required. Sponsorship not provided.

Company Brief

USAA
Provides insurance, banking, investment, and financial services to U.S. military members, veterans, and their families. Best known for auto, home, life insurance, and member-focused digital banking products.
Industry: Insurance
Company Size: Enterprise (1,001+ employees)
Revenue: USD 1B+
Growth: Established Company
Headquarters: San Antonio, United States
Founded: 1922
WebsiteLinkedIn