SEM Senior Manager

Xero
Brisbane
Workplace: HybridFull timeFunction: Marketing & GrowthSkills: ["Analytical thinking","Problem-solving","Communication","Stakeholder management","Collaboration"]

Lead Xero’s global Paid Search program with a highly technical, hands-on focus on automation and AI. Evolve SEM foundations across scalability, feeds, scripting, and emerging search capabilities while building AI-powered optimisation workflows, automated bidding/decisioning systems, and robust validation/measurement. Partner with SEM specialists, Data Science, Marketing Technology, Product, CRO, and Performance Marketing to turn complex performance challenges into scalable solutions and influence senior stakeholders.

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FursaFursa
Xero
Xero
17 hours ago

SEM Senior Manager

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Source: Company careers pageValidated by: Fursa AI
Last checked: 11 hours agoStatus: Live

Job Summary

Lead Xero’s global Paid Search program with a highly technical, hands-on focus on automation and AI. Evolve SEM foundations across scalability, feeds, scripting, and emerging search capabilities while building AI-powered optimisation workflows, automated bidding/decisioning systems, and robust validation/measurement. Partner with SEM specialists, Data Science, Marketing Technology, Product, CRO, and Performance Marketing to turn complex performance challenges into scalable solutions and influence senior stakeholders.
Location: Brisbane
Workplace: Hybrid
Employment Type: Full time
Job Function: Marketing & Growth
Seniority: Sr. Manager level

Key Responsibilities

  • •Shape Xero’s global Paid Search program using automation, AI, and data to unlock scalable growth.
  • •Evolve technical foundations for SEM, identifying opportunities to improve scalability, automation, and performance.
  • •Build and operationalise AI-powered workflows to automate optimisation, analysis, reporting, and operational processes.
  • •Advance AI-driven SEM capabilities, including automated bidding and decision-making systems with validation, guardrails, and measurement.
  • •Partner with Data Science, Marketing Technology, Product, and CRO to connect data and emerging technology into the SEM ecosystem and explore new search/AI capabilities.

Key Requirements

  • •Deep, hands-on SEM expertise managing large-scale, multi-market Paid Search programs and a strong understanding of Google Ads and SA360, including modern bidding and automation.
  • •Experience designing and deploying technical automation, workflows, or other solutions that solve real performance marketing problems.
  • •Hands-on experience with AI and workflow orchestration tools (e.g., Tray.ai, AirOps, n8n, Make, Zapier, OpenAI, Claude or similar).
  • •Strong analytical and problem-solving skills to address complex performance and technical challenges and translate data into clear actions.
  • •Ability to communicate complex technical concepts and influence senior stakeholders, with a proactive, solutions-first mindset.
Experience:Paid SearchMarketing technologyAIAutomation
Skills:Analytical thinkingProblem-solvingCommunicationStakeholder managementCollaboration
Tech Stack:Google AdsSA360Tray.aiAirOpsN8nMakeZapierOpenAIClaudeAIAutomationWorkflow orchestration

Company Brief

Xero
Provides cloud-based accounting, payroll, and financial management software for small and medium-sized businesses, enabling invoicing, bank reconciliation, reporting, and integrations with third-party apps globally.
Industry: Enterprise Software
Company Size: Enterprise (1,001+ employees)
Revenue: USD 1B+
Growth: Public Company
Valuation: Public Company (Market Cap in USD)
Funding: IPO / Publicly Listed
Headquarters: Wellington, New Zealand
Founded: 2006
WebsiteLinkedIn