Director, Military and Regional Accounts

Diageo
Dallas
Workplace: OnsiteFull timeUSD 144,750 - 241,250 annuallyFunction: Executive & General ManagementExperience: 5+ yearsEducation: bachelorsSkills: ["Leadership","Coaching","Communication","Negotiation","Analytical thinking"]

Lead Diageo’s Military (Spirits + Beer) and Regional Grocery/Package Liquor (Beer Only) sales strategy, driving the annual FY plan across key customers in the US and abroad. Own account planning and negotiations, maximize performance of Diageo’s brand portfolio through priority sales levers, and deliver NSV, profit, share, and tactical priorities. Manage 4 direct reports, collaborate cross-functionally with internal teams and distributors, and travel 40–50% to stay close to customers.

Loading

Loading job details...

Preparing the role view and application actions.

FursaFursa
Diageo
Diageo
1 month ago

Director, Military and Regional Accounts

✓ Verified Job

Canonical indexed version, validated from employer's careers page.

Source: Company careers pageValidated by: Fursa AI
Last checked: 27 days agoStatus: Live
Reposted: similar role first listed 1 month ago

Job Summary

Lead Diageo’s Military (Spirits + Beer) and Regional Grocery/Package Liquor (Beer Only) sales strategy, driving the annual FY plan across key customers in the US and abroad. Own account planning and negotiations, maximize performance of Diageo’s brand portfolio through priority sales levers, and deliver NSV, profit, share, and tactical priorities. Manage 4 direct reports, collaborate cross-functionally with internal teams and distributors, and travel 40–50% to stay close to customers.
Location: Dallas
Workplace: Onsite
Employment Type: Full time · Permanent
Job Function: Executive & General Management
Seniority: Director level

Key Responsibilities

  • •Develop and execute Global Military (Spirits + Beer) and Regional Grocery/Package Liquor (Beer Only) strategies and drive the annual planning process.
  • •Build customer relationships and manage business planning, including negotiating and implementing joint business plans with key accounts such as HEB and Publix.
  • •Lead and develop a team of 4 direct reports for military branches and regional grocery/packaged liquor accounts, building a performance-driven culture.
  • •Partner cross-functionally with teams including Shopper Marketing, Category Development, Revenue Management, Supply, Region Field Teams, and distributor partners to ensure best-in-class execution.
  • •Manage A&P and Fixed Trade Spend budgets, monitor performance vs. targets, and lead forecasting and promotional planning; maintain opportunity and risk assessment discipline.
Travel: High travel

Pay and Benefits

Salary: USD 144,750 - 241,250 annually

Key Requirements

  • •Bachelor’s degree required.
  • •Minimum 5 years of experience in sales and customer management across national/regional customers; Military Channel customer management experience preferred.
  • •Strong leadership and coaching capabilities with experience managing direct reports.
  • •Exceptional communication, negotiation, and presentation skills.
  • •Proficiency in sales analytics; experience with Circana and Nielsen preferred.
Experience:5+ yearsSalesCustomer managementRetailMilitary channel
Education:Bachelor's
Skills:LeadershipCoachingCommunicationNegotiationAnalytical thinking
Tech Stack:CircanaNielsen

Company Brief

Diageo
Global beverage alcohol company producing and distributing spirits, beer, and ready-to-drink beverages. Owns major brands like Johnnie Walker, Smirnoff, Guinness, and Baileys, operating across multiple markets with a broad retail and hospitality presence.
Industry: Food & Beverage
Company Size: Enterprise (1,001+ employees)
Revenue: USD 1B+
Growth: Public Company
Valuation: Public Company (Market Cap in USD)
Funding: IPO / Publicly Listed
Headquarters: London, United Kingdom
Founded: 1997
WebsiteLinkedIn