Director, CA&E Products

Mastercard
Mexico City
Workplace: OnsiteFull timeFunction: Executive & General ManagementSkills: ["Leadership","Communication","Strategic thinking","Storytelling","Influence"]

Director responsible for regional go-to-market strategy and commercialization of Consumer Acquisition & Engagement (CA&E) products in North LAC. Leads market expansion, product narratives, and sales enablement across regional and global teams, driving growth in loyalty, personalization, and data-driven customer engagement for Mastercard Services.

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Mastercard
Mastercard
2 months ago

Director, CA&E Products

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Job Summary

Director responsible for regional go-to-market strategy and commercialization of Consumer Acquisition & Engagement (CA&E) products in North LAC. Leads market expansion, product narratives, and sales enablement across regional and global teams, driving growth in loyalty, personalization, and data-driven customer engagement for Mastercard Services.
Location: Mexico City
Workplace: Onsite
Employment Type: Full time
Job Function: Executive & General Management
Seniority: Director level

Key Responsibilities

  • •Drive regional growth by leading the commercialization strategy for CA&E solutions across North LAC, focusing on Marketing, Personalization, and data-driven customer engagement.
  • •Define and execute differentiated go-to-market strategies reflecting market maturity, customer priorities, and regional opportunities.
  • •Act as regional expert on media, digital marketing, and customer engagement trends, including planning, targeting, orchestration, and optimization.
  • •Develop compelling product narratives, value propositions, and sales enablement materials for various segments and contexts.
  • •Partner with Sales, Account Management, and Product teams to support client engagements, proposals, and high-impact responses; lead scalable commercialization initiatives.

Key Requirements

  • •10+ years’ experience in product marketing, media, marketing strategy, or related roles, with a track record of driving growth in complex markets.
  • •Broad experience in media and media agencies, including integrated media planning, performance marketing, audience strategy, measurement, and agency collaboration models.
  • •Strong business acumen and strategic thinking, able to connect customer needs, market dynamics, and opportunities into actionable growth plans.
  • •Proven success leading cross-functional initiatives and influencing senior stakeholders within matrixed, international organizations.
  • •Deep knowledge of digital marketing, loyalty, consumer engagement, and personalization, with ability to translate platform capabilities into client value.
Experience:PaymentsFintechFinance
Skills:LeadershipCommunicationStrategic thinkingStorytellingInfluence

Company Brief

Mastercard
Mastercard is a global payments and technology company that processes transactions, provides fraud prevention and data services, and builds payment infrastructure for consumers, businesses, merchants and governments across 200+ countries.
Industry: Payments
Company Size: Enterprise (1,001+ employees)
Revenue: USD 1B+
Growth: Public Company
Valuation: Public Company (Market Cap in USD)
Funding: IPO / Publicly Listed
Headquarters: Purchase, New York, United States
Founded: 1966
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