Paid Media Manager

Incubeta
Mexico City
Workplace: HybridFull timeFunction: Data Science & Machine LearningExperience: 4+ yearsEducation: bachelorsSkills: ["Self-management","Critical thinking","Analytical ability","Proactive collaboration","Effective communication"]

Lead the Paid Media area with a strategic, hands-on approach—designing and implementing high-impact multi-channel campaigns for major clients while maximizing advertising ROI. Drive the Paid Media team through technical training, soft-skills development, standardized processes, and continuous learning. Own execution across platforms like Google Ads, Meta, DV360, Amazon, and TikTok, and use campaign/audience analysis to deliver documented, actionable optimization recommendations.

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Incubeta
Incubeta
2 days ago

Paid Media Manager

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Last checked: 3 hours agoStatus: Live

Job Summary

Lead the Paid Media area with a strategic, hands-on approach—designing and implementing high-impact multi-channel campaigns for major clients while maximizing advertising ROI. Drive the Paid Media team through technical training, soft-skills development, standardized processes, and continuous learning. Own execution across platforms like Google Ads, Meta, DV360, Amazon, and TikTok, and use campaign/audience analysis to deliver documented, actionable optimization recommendations.
Location: Mexico City
Workplace: Hybrid
Employment Type: Full time
Job Function: Data Science & Machine Learning
Seniority: Manager level

Key Responsibilities

  • •Lead and develop the Paid Media team, including technical training, soft-skills growth, and alignment to business objectives.
  • •Design and implement paid media strategic vision, including new services, processes, talent development, and profitability.
  • •Oversee execution of multichannel paid campaigns (e.g., Google Ads, Meta, DV360, Amazon, TikTok) including setup, monitoring, optimization, budget control, and ROI.
  • •Prepare strategic and technical proposals for new and existing clients, ensuring feasibility, profitability, and alignment with commercial objectives.
  • •Analyze campaign and audience data to produce documented, actionable optimization proposals and maintain process traceability and operational order.

Key Requirements

  • •4+ years in branding and/or performance strategy and digital media buying across major paid media platforms.
  • •Experience with reporting tools such as Looker Studio.
  • •Experience with digital measurement tools including Google Analytics 4 (GA4), pixel implementation, and tagging.
  • •Ability to design branding and/or performance strategies and analyze campaign/audience data using dashboards.
  • •Intermediate to advanced English for reading technical documentation and communicating with global clients.
Experience:4+ yearsDigital marketingPaid mediaMarketing analyticsAgencyConsulting
Education:Bachelor's in Advertising, Communications, Marketing, or related field
Skills:Self-managementCritical thinkingAnalytical abilityProactive collaborationEffective communication
Certifications:Google Ads Certifications (Search, Display, Video, Shopping)Meta BlueprintGoogle Analytics 4 CertificationGoogle Marketing Platform Certifications (DV360, CM360, SA360)
Languages:English
Tech Stack:Google AdsMicrosoft/Bing AdsDV360Campaign Manager 360Search Ads 360Meta (Facebook & Instagram)LinkedInAmazonTikTokLooker StudioGoogle Analytics 4 (GA4)PixelsTagging

Company Brief

Incubeta
Global marketing performance agency providing media, data, creative and technology services to help brands drive growth, in-housing and digital transformation across multiple industries and markets.
Industry: Professional Services
Company Size: Large (251 to 1,000 employees)
Revenue: USD 100M to 250M
Growth: Established Company
Funding: Private Equity Backed
Headquarters: London, United Kingdom
Founded: 1995
Glassdoor
Glassdoor: 3.7
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