Whoop

3 months ago

Senior Lead, International Brand Media

✓ Verified Job

Canonical indexed version, validated from employer's careers page.

Source: Company careers pageValidated by: Fursa AI

Last checked: 13 hours agoStatus: Live

Job Summary

Lead international brand media strategy to scale awareness and affinity, collaborating with global and regional teams to launch, monitor, and optimize campaigns across channels (OTT, TV, Audio, OOH, social, programmatic). You’ll align with Creative, Analytics, Performance Media, and external partners, using data-driven insights to shape market-specific recommendations from UK/IE, DACH, GCC, ANZ to drive performance.

Location: Dublin

Workplace: Remote

Employment Type: Full time

Job Function: Administration & Executive Assistance

Seniority: Sr. Manager level

Key Responsibilities

•Define WHOOP media strategy in key international markets to grow brand awareness and generate brand heat
•Partner with regional market leads to support local marketing initiatives through high impact media strategies; key markets include UK/IE, DACH, GCC, and ANZ
•Develop high value partnerships with relevant media platforms by market including OTT, Linear TV, Audio, OOH, and others
•Foster strong cross-functional collaboration with global media team on planning and executing buys in programmatic and social media
•Analyze consumer insights and media performance data to deliver market-specific, strategic recommendations

Key Requirements

•7+ years of experience in media, marketing, or agency environments
•Proven experience leading impactful, global media strategies
•Strong understanding of media analytics and KPIs
•Demonstrated ability to influence and align cross-functional stakeholders
•Clear communicator with the ability to distill complex media concepts into digestible reporting

Experience:7+ yearsMarketingMediaAdvertisingBrand communications

Skills:CommunicationInfluenceData-drivenCross-functional collaborationAi tools

Tech Stack:AI toolsProgrammaticSocial mediaOTTLinear TV

Company Brief

Whoop

Whoop designs and sells a subscription-based wearable fitness tracker and analytics platform that monitors recovery, strain, and sleep to optimize athletic performance and daily health for consumers and professional athletes.

Industry: Wearables

Company Size: Large (251 to 1,000 employees)

Growth: Scaleup

Valuation: Unicorn (USD 1B+)

Funding: Series E+

Headquarters: Boston, United States

Founded: 2012

Website LinkedIn

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Whoop

3 months ago

Senior Lead, International Brand Media

✓ Verified Job

Canonical indexed version, validated from employer's careers page.

Source: Company careers pageValidated by: Fursa AI

Last checked: 13 hours agoStatus: Live

Job Summary

Location: Dublin

Workplace: Remote

Employment Type: Full time

Job Function: Administration & Executive Assistance

Seniority: Sr. Manager level

Key Responsibilities

•Define WHOOP media strategy in key international markets to grow brand awareness and generate brand heat
•Partner with regional market leads to support local marketing initiatives through high impact media strategies; key markets include UK/IE, DACH, GCC, and ANZ
•Develop high value partnerships with relevant media platforms by market including OTT, Linear TV, Audio, OOH, and others
•Foster strong cross-functional collaboration with global media team on planning and executing buys in programmatic and social media
•Analyze consumer insights and media performance data to deliver market-specific, strategic recommendations

Key Requirements

•7+ years of experience in media, marketing, or agency environments
•Proven experience leading impactful, global media strategies
•Strong understanding of media analytics and KPIs
•Demonstrated ability to influence and align cross-functional stakeholders
•Clear communicator with the ability to distill complex media concepts into digestible reporting

Experience:7+ yearsMarketingMediaAdvertisingBrand communications

Skills:CommunicationInfluenceData-drivenCross-functional collaborationAi tools

Tech Stack:AI toolsProgrammaticSocial mediaOTTLinear TV

Company Brief

Whoop

Industry: Wearables

Company Size: Large (251 to 1,000 employees)

Growth: Scaleup

Valuation: Unicorn (USD 1B+)

Funding: Series E+

Headquarters: Boston, United States

Founded: 2012

Website LinkedIn