WPP

1 month ago

Senior Business Analyst – Global CRM Transformation

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Last checked: 2 hours agoStatus: Live

Job Summary

Senior Business Analyst to drive discovery and requirements for a global CRM transformation consolidating legacy platforms into a single Microsoft Dynamics–based solution. Partner with business, design, and technology teams to deliver globally aligned CRM processes, ensure traceability to business outcomes, and enable data-driven ways of working across markets and agencies.

Location: London

Workplace: Hybrid

Employment Type: Full time

Job Function: Business Operations

Seniority: Sr. Manager level

Key Responsibilities

•Lead end-to-end discovery across markets, agencies, and functions to understand current processes, systems, pain points, and opportunities.
•Elicit, analyse, and document business requirements, use cases, and user stories aligned to the global CRM vision.
•Support the design of future-state global CRM processes in partnership with the CRM Functional Lead and Design Authority.
•Evaluate market, agency, and client-specific needs, distinguishing core global requirements from local configuration.
•Ensure clear traceability between business requirements, functional design, and delivered outcomes.

Key Requirements

•Proven experience as a Senior Business Analyst on large scale, global technology or platform transformation programmes.
•Strong discovery and analysis capability in complex, decentralised or multi business organisations.
•Experience working on CRM, ERP, or enterprise SaaS implementations (Microsoft Dynamics experience beneficial but not essential).
•Demonstrated ability to translate ambiguous business needs into clear, structured requirements.
•Strong stakeholder engagement skills, with the ability to work effectively with senior business leaders, product owners, and technical teams.

Experience:CRMERPEnterprise SaaSMicrosoft DynamicsGlobal transformation

Skills:Stakeholder engagementCommunicationProblem-solvingCross-functional collaboration

Languages:English

Tech Stack:Microsoft DynamicsCRMERPDynamics 365

Company Brief

WPP

Global marketing and communications services group offering advertising, media investment management, branding, public relations, and digital services to multinational clients across industries.

Industry: Advertising Media Groups

Company Size: Enterprise (1,001+ employees)

Revenue: USD 1B+

Growth: Public Company

Valuation: Public Company (Market Cap in USD)

Funding: IPO / Publicly Listed

Headquarters: London, United Kingdom

Founded: 1971

Website LinkedIn

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WPP