Senior Content and Social Media Specialist (12 months contract)

HelloFresh
Toronto
Workplace: HybridContractCAD 72,000 - 82,000 annuallyFunction: Communications, PR & CommunityExperience: 3+ yearsSkills: ["Project management","Communication","Stakeholder management","Strategic thinking","Community management"]

Own organic social strategy and content planning for HelloFresh and Chefs Plate, advising on content direction for Factor Canada. Lead external agency and community management workflows, develop culturally relevant social-first content, and collaborate with creators and influencers. Create organic content that can be repurposed for paid social, build campaign structures and optimize ad sets, and measure/report results to continuously improve funnel performance.

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HelloFresh
HelloFresh
1 month ago

Senior Content and Social Media Specialist (12 months contract)

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Last checked: 10 hours agoStatus: Live

Job Summary

Own organic social strategy and content planning for HelloFresh and Chefs Plate, advising on content direction for Factor Canada. Lead external agency and community management workflows, develop culturally relevant social-first content, and collaborate with creators and influencers. Create organic content that can be repurposed for paid social, build campaign structures and optimize ad sets, and measure/report results to continuously improve funnel performance.
Location: Toronto
Workplace: Hybrid
Employment Type: Contract · Permanent
Job Function: Communications, PR & Community
Seniority: Mid level

Key Responsibilities

  • •Own organic social strategy, content calendar, and channel management for HelloFresh and Chefs Plate, and consult on content strategy and creative direction for Factor Canada.
  • •Manage external content creation and community management agency processes, including briefing, approvals, timelines, and performance.
  • •Identify and champion cultural trends, platform innovations, and creator opportunities; develop social-first content with internal teams and creators/influencers.
  • •Test and develop high-performing organic content that can be repurposed for paid social channels to create scalable middle and lower-funnel assets.
  • •Build, manage, and optimize campaign structures, audiences, and ad sets; measure and report content performance to optimize future strategy.

Pay and Benefits

Salary: CAD 72,000 - 82,000 annually
Perks:Health InsuranceDentalRrsp MatchingPaid LeaveParental LeaveLearning BudgetGym MembershipHeadspace App

Key Requirements

  • •3+ years of experience in social media, content marketing, or digital brand marketing.
  • •Experience developing and executing social-first content strategies.
  • •Experience managing external agencies, creators, or production partners.
  • •Strong understanding of social media platforms, content trends, and community management.
  • •Hands-on experience using Meta Business Manager and TikTok Ads Manager for content, audiences, advertising, and reporting.
Experience:3+ yearsSocial mediaDigital marketing
Skills:Project managementCommunicationStakeholder managementStrategic thinkingCommunity management
Languages:English
Tech Stack:Meta Business ManagerTikTok Ads Manager

Company Brief

HelloFresh
HelloFresh is a meal-kit and food subscription company that delivers fresh ingredients and recipes to consumers, offering convenient home-cooked meals through weekly subscription boxes across multiple international markets.
Industry: FoodTech
Company Size: Enterprise (1,001+ employees)
Revenue: USD 1B+
Growth: Public Company
Valuation: Public Company (Market Cap in USD)
Funding: IPO / Publicly Listed
Headquarters: Berlin, Germany
Founded: 2011
Glassdoor
Glassdoor: 3.6
WebsiteLinkedIn