Director of Ecommerce & Subscription

Hi Altitude Brands
Los Angeles
Workplace: RemoteFull timeUSD 125,000 - 165,000 annuallyFunction: Executive & General ManagementExperience: 10+ yearsSkills: ["Data-driven decision making","Test design","Ownership","Cross-functional collaboration","Autonomous execution"]

Own the end-to-end ecommerce customer journey and drive a CRO testing roadmap to improve conversion rate, AOV, and RPV. Lead subscription retention initiatives, including save-tactic testing and dunning management to reduce involuntary churn and grow LTV. Design and run pricing, upsell, and cross-sell experiments using tools like Shopify Plus and ReCharge, partner with Lifecycle and Acquisition teams, and ensure continuous site QA and execution impact.

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Hi Altitude Brands
Hi Altitude Brands
2 days ago

Director of Ecommerce & Subscription

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Last checked: 8 hours agoStatus: Live

Job Summary

Own the end-to-end ecommerce customer journey and drive a CRO testing roadmap to improve conversion rate, AOV, and RPV. Lead subscription retention initiatives, including save-tactic testing and dunning management to reduce involuntary churn and grow LTV. Design and run pricing, upsell, and cross-sell experiments using tools like Shopify Plus and ReCharge, partner with Lifecycle and Acquisition teams, and ensure continuous site QA and execution impact.
Location: Los Angeles
Workplace: Remote
Employment Type: Full time
Job Function: Executive & General Management
Seniority: Director level

Key Responsibilities

  • •Design, prioritize, and execute an unbiased CRO testing roadmap across front-end pages, landing pages, product pages, and blog content.
  • •Own subscription retention, churn, and LTV by testing save tactics and applying dunning management to reduce involuntary churn.
  • •Lead pricing strategy by designing and running pricing tests to optimize margin and conversion.
  • •Own the AfterSell relationship, managing upsell/cross-sell testing to increase upsell take-rates and evaluate vendor/tool decisions.
  • •Partner cross-functionally to support product launches, lifecycle communications, landing page tests to lower CAC, and proactively handle site QA issues.

Pay and Benefits

Salary: USD 125,000 - 165,000 annually
Perks:Health InsuranceDentalVisionLife Insurance401kRemote WorkPet Insurance

Key Requirements

  • •10+ years of ecommerce and CRO/growth experience within DTC subscription-based consumer brands.
  • •Hands-on experience with Shopify Plus and ReCharge, plus testing tools (Convert, Optimizely, VWO) and upsell/cross-sell tools.
  • •Demonstrated ability to design, run, and interpret statistically sound CRO and upsell tests while avoiding biased test design.
  • •Knowledge of dunning management tactics to reduce involuntary churn.
  • •Strong pricing strategy and test-driven reasoning, with comfort owning cross-functional work in a fully remote environment.
Experience:10+ yearsDTCSubscriptionEcommerceCROGrowth marketing
Skills:Data-driven decision makingTest designOwnershipCross-functional collaborationAutonomous execution
Tech Stack:Shopify PlusReChargeConvertOptimizelyVWOAfterSellUpsellCross-sellCRO

Company Brief

Hi Altitude Brands
Hi Altitude Brands is a consumer goods company that develops and markets branded lifestyle and wellness products, focusing on product innovation, branding, and distribution to retail and direct-to-consumer channels.
Industry: Consumer Goods
Website