2 days ago

Senior Global Product Marketing Manager, Ads

✓ Verified Job

Canonical indexed version, validated from employer's careers page.

Source: Company careers pageValidated by: Fursa AI

Last checked: 8 hours agoStatus: Live

Job Summary

Lead TikTok Search Ads go-to-market and commercialization efforts within the TTMP organization, partnering with Product, Engineering, and Sales. Own GTM strategy for new ads products and features, influence the Search Ads roadmap using advertiser and market insights, and drive scalable activation frameworks to improve onboarding and campaign performance. Establish shared OKRs, operating rhythms, and best-practice playbooks to accelerate revenue growth across key verticals.

Location: San Jose

Workplace: Onsite

Employment Type: Full time

Job Function: Marketing & Growth

Seniority: Sr. Manager level

Key Responsibilities

•Design and execute GTM strategies for new Search Ads products and features, including value propositions, target segments, and monetization approaches.
•Advise Product and Engineering leadership by synthesizing market trends, competitive intelligence, and advertiser data to shape the product roadmap.
•Identify macro-trends, white-space opportunities, and vertical-specific strategies to accelerate market penetration and maximize advertiser ROI.
•Partner with Product and Sales to establish shared OKRs and operating rhythms that drive Search Ads revenue growth.
•Develop and scale search activation strategies, improving advertiser onboarding and campaign performance, and drive best-practice adoption through playbooks.

Key Requirements

•BA/BS degree in Business, Economics, Marketing, or related field.
•5+ years in product strategy, product operations, go-to-market (GTM), management consulting, or ad tech commercialization.
•Proven ability to influence product roadmaps and lead cross-functional initiatives without direct authority.
•Advanced analytical skills translating campaign data and marketplace metrics into executive strategy narratives.
•Deep understanding of digital advertising, specifically search advertising, auction-based systems, and performance marketing KPIs.

Experience:5+ yearsAd techDigital advertisingSearch advertisingPerformance marketingManagement consulting

Education:Bachelor's in Business, Economics, Marketing

Skills:Executive communicationStakeholder managementAnalytical skillsStrategic thinkingCross-functional leadership

Company Brief

TikTok

Short-form video platform that lets users create, share, and discover entertainment content through algorithmic recommendations. It also offers advertising and creator tools for brands, influencers, and businesses.

Industry: Digital Media

Company Size: Enterprise (1,001+ employees)

Growth: Scaleup

Headquarters: Singapore, Singapore

Founded: 2016

Website LinkedIn

Loading job details...

Preparing the role view and application actions.

TikTok

2 days ago

Senior Global Product Marketing Manager, Ads

✓ Verified Job

Canonical indexed version, validated from employer's careers page.

Source: Company careers pageValidated by: Fursa AI

Last checked: 8 hours agoStatus: Live

Job Summary

Location: San Jose

Workplace: Onsite

Employment Type: Full time

Job Function: Marketing & Growth

Seniority: Sr. Manager level

Key Responsibilities

•Design and execute GTM strategies for new Search Ads products and features, including value propositions, target segments, and monetization approaches.
•Advise Product and Engineering leadership by synthesizing market trends, competitive intelligence, and advertiser data to shape the product roadmap.
•Identify macro-trends, white-space opportunities, and vertical-specific strategies to accelerate market penetration and maximize advertiser ROI.
•Partner with Product and Sales to establish shared OKRs and operating rhythms that drive Search Ads revenue growth.
•Develop and scale search activation strategies, improving advertiser onboarding and campaign performance, and drive best-practice adoption through playbooks.

Key Requirements

•BA/BS degree in Business, Economics, Marketing, or related field.
•5+ years in product strategy, product operations, go-to-market (GTM), management consulting, or ad tech commercialization.
•Proven ability to influence product roadmaps and lead cross-functional initiatives without direct authority.
•Advanced analytical skills translating campaign data and marketplace metrics into executive strategy narratives.
•Deep understanding of digital advertising, specifically search advertising, auction-based systems, and performance marketing KPIs.

Experience:5+ yearsAd techDigital advertisingSearch advertisingPerformance marketingManagement consulting

Education:Bachelor's in Business, Economics, Marketing

Skills:Executive communicationStakeholder managementAnalytical skillsStrategic thinkingCross-functional leadership

Company Brief

TikTok

Industry: Digital Media

Company Size: Enterprise (1,001+ employees)

Growth: Scaleup

Headquarters: Singapore, Singapore

Founded: 2016

Website LinkedIn