Senior Global Product Marketing Manager, Ads

TikTok
San Jose
Workplace: OnsiteFull timeFunction: Marketing & GrowthExperience: 5+ yearsEducation: bachelorsSkills: ["Executive communication","Stakeholder management","Analytical skills","Strategic thinking","Cross-functional leadership"]

Lead TikTok Search Ads go-to-market and commercialization efforts within the TTMP organization, partnering with Product, Engineering, and Sales. Own GTM strategy for new ads products and features, influence the Search Ads roadmap using advertiser and market insights, and drive scalable activation frameworks to improve onboarding and campaign performance. Establish shared OKRs, operating rhythms, and best-practice playbooks to accelerate revenue growth across key verticals.

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FursaFursa
TikTok
TikTok
1 month ago

Senior Global Product Marketing Manager, Ads

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Source: Company careers pageValidated by: Fursa AI
Last checked: 19 hours agoStatus: Live

Job Summary

Lead TikTok Search Ads go-to-market and commercialization efforts within the TTMP organization, partnering with Product, Engineering, and Sales. Own GTM strategy for new ads products and features, influence the Search Ads roadmap using advertiser and market insights, and drive scalable activation frameworks to improve onboarding and campaign performance. Establish shared OKRs, operating rhythms, and best-practice playbooks to accelerate revenue growth across key verticals.
Location: San Jose
Workplace: Onsite
Employment Type: Full time
Job Function: Marketing & Growth
Seniority: Sr. Manager level

Key Responsibilities

  • •Design and execute GTM strategies for new Search Ads products and features, including value propositions, target segments, and monetization approaches.
  • •Advise Product and Engineering leadership by synthesizing market trends, competitive intelligence, and advertiser data to shape the product roadmap.
  • •Identify macro-trends, white-space opportunities, and vertical-specific strategies to accelerate market penetration and maximize advertiser ROI.
  • •Partner with Product and Sales to establish shared OKRs and operating rhythms that drive Search Ads revenue growth.
  • •Develop and scale search activation strategies, improving advertiser onboarding and campaign performance, and drive best-practice adoption through playbooks.

Key Requirements

  • •BA/BS degree in Business, Economics, Marketing, or related field.
  • •5+ years in product strategy, product operations, go-to-market (GTM), management consulting, or ad tech commercialization.
  • •Proven ability to influence product roadmaps and lead cross-functional initiatives without direct authority.
  • •Advanced analytical skills translating campaign data and marketplace metrics into executive strategy narratives.
  • •Deep understanding of digital advertising, specifically search advertising, auction-based systems, and performance marketing KPIs.
Experience:5+ yearsAd techDigital advertisingSearch advertisingPerformance marketingManagement consulting
Education:Bachelor's in Business, Economics, Marketing
Skills:Executive communicationStakeholder managementAnalytical skillsStrategic thinkingCross-functional leadership

Company Brief

TikTok
Short-form video platform that lets users create, share, and discover entertainment content through algorithmic recommendations. It also offers advertising and creator tools for brands, influencers, and businesses.
Industry: Digital Media
Company Size: Enterprise (1,001+ employees)
Growth: Scaleup
Headquarters: Singapore, Singapore
Founded: 2016
WebsiteLinkedIn