PR Manager, Performance - Global HOKA Brand Communications

Hoka
Arizona, California, Colorado, Indiana, Massachusetts, Minnesota, New York, Oregon, Pennsylvania, Texas, Utah, Washington
Workplace: RemoteFull timeUSD 96,600 - 130,400 annuallyFunction: Communications, PR & CommunityExperience: 7+ yearsEducation: bachelorsSkills: ["Writing and editing","Data-driven mindset","Organizational skills","Cross-functional collaboration","Leadership and mentoring"]

Lead global public relations strategies for HOKA performance product launches and brand campaigns. Own integrated PR messaging frameworks and campaign plans, aligning with Global Marketing, Product, Sports Marketing, and regional teams. Drive media opportunities, partnerships, and activations, coordinate spokesperson prep and press responses, and manage earned media across markets. Oversee agency network performance, track global PR KPIs, and manage budgets while mentoring direct reports.

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Hoka
Hoka
1 day ago

PR Manager, Performance - Global HOKA Brand Communications

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Last checked: 1 day agoStatus: Live

Job Summary

Lead global public relations strategies for HOKA performance product launches and brand campaigns. Own integrated PR messaging frameworks and campaign plans, aligning with Global Marketing, Product, Sports Marketing, and regional teams. Drive media opportunities, partnerships, and activations, coordinate spokesperson prep and press responses, and manage earned media across markets. Oversee agency network performance, track global PR KPIs, and manage budgets while mentoring direct reports.
Location: Arizona, California, Colorado, Indiana, Massachusetts, Minnesota, New York, Oregon, Pennsylvania, Texas, Utah, Washington
Workplace: Remote
Employment Type: Full time
Job Function: Communications, PR & Community
Seniority: Manager level

Key Responsibilities

  • •Create integrated global PR strategies, messaging frameworks, and communications plans for product launches and brand initiatives
  • •Lead campaign planning and storytelling development with cross-functional and regional teams
  • •Identify media opportunities, partnerships, and activations to drive global brand awareness and engagement
  • •Oversee proactive media outreach, interview coordination, and press responses across global markets
  • •Manage PR agency network performance and budget forecasting, and mentor direct reports

Pay and Benefits

Salary: USD 96,600 - 130,400 annually

Key Requirements

  • •Bachelor’s degree or above
  • •7+ years of PR/communications experience with global-scope consumer, performance, or lifestyle brands (agency or in-house)
  • •Proven ability to develop and execute integrated global PR campaigns from strategy through measurement
  • •Exceptional writing and editing skills with fluency in brand voice across markets
  • •Experience managing global PR agency networks and cross-functional stakeholders in a fast-paced environment
Experience:7+ yearsConsumerPerformanceLifestyleGlobal PRAgencyIn-house
Education:Bachelor's
Skills:Writing and editingData-driven mindsetOrganizational skillsCross-functional collaborationLeadership and mentoring

Company Brief

Hoka
Deckers Brands designs, markets, and distributes premium footwear, apparel, and accessories through global brands including HOKA, UGG, Teva, and Sanuk, selling via wholesale, e-commerce, and owned retail stores.
Industry: Fashion & Apparel
Company Size: Enterprise (1,001+ employees)
Revenue: USD 1B+
Growth: Public Company
Valuation: Public Company (Market Cap in USD)
Funding: IPO / Publicly Listed
Headquarters: Goleta, United States
Founded: 1973
Website