Product Marketing Manager, Branding (Ads)

TikTok
New York
Workplace: OnsiteFull timeFunction: Marketing & GrowthExperience: 5+ yearsSkills: ["Communication","Data analysis","Stakeholder management","Ownership","Multitasking"]

Own GTM execution for TikTok’s brand advertising products in North America, from launch strategy and advertiser narratives to sales enablement and adoption tracking. Partner with GBS sales and HQ product teams to drive adoption and revenue across priority accounts, represent advertiser needs in global roadmap discussions, and run alpha/beta programs. Use data and feedback loops to recommend product changes, and deliver training and vertical-specific strategies at scale.

Loading

Loading job details...

Preparing the role view and application actions.

FursaFursa
TikTok
TikTok
5 hours ago

Product Marketing Manager, Branding (Ads)

✓ Verified Job

Canonical indexed version, validated from employer's careers page.

Source: Company careers pageValidated by: Fursa AI
Last checked: 5 hours agoStatus: Live

Job Summary

Own GTM execution for TikTok’s brand advertising products in North America, from launch strategy and advertiser narratives to sales enablement and adoption tracking. Partner with GBS sales and HQ product teams to drive adoption and revenue across priority accounts, represent advertiser needs in global roadmap discussions, and run alpha/beta programs. Use data and feedback loops to recommend product changes, and deliver training and vertical-specific strategies at scale.
Location: New York
Workplace: Onsite
Employment Type: Full time
Job Function: Marketing & Growth
Seniority: Manager level

Key Responsibilities

  • •Own GTM execution for brand advertising products across the NA market, including launch strategy, sales enablement, and advertiser narrative development.
  • •Build and maintain sales enablement assets (one-pagers, talk tracks, objection handling, battle cards, and training materials).
  • •Partner with sales leaders and account teams to drive product adoption across key accounts and priority verticals, closing gaps with plans.
  • •Manage alpha and beta programs for new branding products, coordinating participation, capturing feedback, and informing roadmap recommendations.
  • •Monitor adoption and revenue performance across priority accounts and run product training sessions for GBS teams.

Key Requirements

  • •5+ years of product marketing, GTM strategy, or sales enablement experience in a digital advertising platform, agency, or technology company.
  • •Strong understanding of brand advertising and upper-funnel products, including brand lift metrics and MMM.
  • •Ability to own a product area end to end, from launch planning through adoption tracking.
  • •Ability to translate technical product capabilities into clear, seller-facing narratives that drive behavior.
  • •Analytical mindset with comfort pulling data, identifying trends, and making concise, actionable recommendations.
Experience:5+ yearsDigital advertisingAgency
Skills:CommunicationData analysisStakeholder managementOwnershipMultitasking

Company Brief

TikTok
Short-form video platform that lets users create, share, and discover entertainment content through algorithmic recommendations. It also offers advertising and creator tools for brands, influencers, and businesses.
Industry: Digital Media
Company Size: Enterprise (1,001+ employees)
Growth: Scaleup
Headquarters: Singapore, Singapore
Founded: 2016
WebsiteLinkedIn