Senior Art Director, Performance Innovation

HelloFresh
United States
Workplace: HybridFull timeUSD 88,935 - 102,850 annuallyFunction: Executive & General ManagementExperience: 5+ yearsSkills: ["Collaboration","Communication","Presenting","Data-driven thinking","Ability to manage deadlines"]

Shape performance-driven paid social creative across Meta, TikTok, YouTube, and OTT by translating Growth strategy into platform-native video and static concepts. Lead art direction from concept through execution—setting visual direction on shoots, directing talent, collaborating with copywriters, and iterating based on performance metrics. Advance AI-enabled creative workflows and maintain a high creative bar across a fast, high-volume pipeline.

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HelloFresh
HelloFresh
4 days ago

Senior Art Director, Performance Innovation

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Last checked: 9 hours agoStatus: Live

Job Summary

Shape performance-driven paid social creative across Meta, TikTok, YouTube, and OTT by translating Growth strategy into platform-native video and static concepts. Lead art direction from concept through execution—setting visual direction on shoots, directing talent, collaborating with copywriters, and iterating based on performance metrics. Advance AI-enabled creative workflows and maintain a high creative bar across a fast, high-volume pipeline.
Location: United States
Workplace: Hybrid
Employment Type: Full time
Job Function: Executive & General Management
Seniority: Mid level

Key Responsibilities

  • •Concept, art direct, and design platform-native paid social creative across Meta, TikTok, YouTube, and OTT (video-first, with static).
  • •Translate Growth strategy into compelling visual direction, including food styling, set design, talent direction, and creator partnerships.
  • •Collaborate with copywriters and creative partners to develop cohesive concepts and communicate key messages with clarity and impact.
  • •Provide creative direction with production teams during shoots and in post, including styling, casting, and talent direction.
  • •Review performance metrics to identify creative opportunities and iterate; manage multiple workstreams while maintaining quality and delivery timelines.

Pay and Benefits

Salary: USD 88,935 - 102,850 annually
Perks:401kParental LeavePaid LeaveHealth Insurance

Key Requirements

  • •5+ years’ experience as an Art Director at a creative agency or design-led consumer brand.
  • •Strong portfolio demonstrating video production and art direction for paid social campaigns.
  • •Working knowledge of design software with a hands-on approach to production.
  • •On-set experience providing live feedback to stylists and videographers and directing talent.
  • •Ability to work on-site 4 days a week.
Experience:5+ yearsPaid socialDigital advertisingSocial media marketingDTC
Skills:CollaborationCommunicationPresentingData-driven thinkingAbility to manage deadlines
Languages:English
Tech Stack:MetaTikTokYouTubeOTTAI-enabled creative workflows

Company Brief

HelloFresh
HelloFresh is a meal-kit and food subscription company that delivers fresh ingredients and recipes to consumers, offering convenient home-cooked meals through weekly subscription boxes across multiple international markets.
Industry: FoodTech
Company Size: Enterprise (1,001+ employees)
Revenue: USD 1B+
Growth: Public Company
Valuation: Public Company (Market Cap in USD)
Funding: IPO / Publicly Listed
Headquarters: Berlin, Germany
Founded: 2011
Glassdoor
Glassdoor: 3.6
WebsiteLinkedIn