Regional Marketing Manager, HVAC

Samsung
Singapore
Workplace: OnsiteFull timeFunction: Marketing & GrowthExperience: 8+ yearsEducation: bachelorsSkills: ["Communication","Vendor management","Creative thinking","Budget management","Relationship building"]

Lead regional marketing for Samsung Air Conditioner across Southeast Asia and Oceania, translating global brand direction into localized B2B and B2C strategies. Own campaign planning and execution (digital and offline), manage partner conferences and industry events, and develop marketing assets aligned to brand guidelines. Collaborate with sales, technical, subsidiaries, and Suwon to cascade and consolidate regional assets, manage the AC marketing budget, monitor competitors, and track performance to improve brand equity.

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FursaFursa
Samsung
Samsung
3 days ago

Regional Marketing Manager, HVAC

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Last checked: 11 hours agoStatus: Live

Job Summary

Lead regional marketing for Samsung Air Conditioner across Southeast Asia and Oceania, translating global brand direction into localized B2B and B2C strategies. Own campaign planning and execution (digital and offline), manage partner conferences and industry events, and develop marketing assets aligned to brand guidelines. Collaborate with sales, technical, subsidiaries, and Suwon to cascade and consolidate regional assets, manage the AC marketing budget, monitor competitors, and track performance to improve brand equity.
Location: Singapore
Workplace: Onsite
Employment Type: Full time
Job Function: Marketing & Growth
Seniority: Manager level

Key Responsibilities

  • •Develop and execute the SEAO regional marketing strategy aligned with global directions and brand guidelines.
  • •Provide guidance to subsidiaries to localize global marketing direction into local marketing plans.
  • •Create and oversee marketing materials for B2B and B2C markets, adhering to Samsung brand guidelines and managing an on-brand asset pipeline.
  • •Plan and execute regional partner conferences and industry events, and run multi-touchpoint campaigns to drive awareness and lead generation.
  • •Own the SEAO AC marketing budget, manage vendor relationships (e.g., creative agencies), and consolidate/maintain an up-to-date regional marketing asset library.
Travel: Low travel

Key Requirements

  • •Bachelor’s degree in Marketing, Business Administration, or a related field.
  • •Minimum 8 years of marketing experience in B2C or B2B markets, with experience in both as a plus.
  • •Experience in performance marketing, including paid digital campaigns, social media advertising, and marketplace/e-commerce optimization.
  • •Ability to manage budgets and track campaign performance metrics.
  • •Strong communication skills and experience working with external vendors (vendor management is a plus).
Experience:8+ yearsB2BB2CPerformance marketingDigital marketingE-commerce
Education:Bachelor's in Marketing, Business Administration
Skills:CommunicationVendor managementCreative thinkingBudget managementRelationship building
Languages:English
Tech Stack:CanvaAdobe ExpressLinkedIn

Company Brief

Samsung
Global conglomerate known for consumer electronics, home appliances, semiconductors, displays, and mobile devices. Designs and manufactures a wide range of products and solutions for consumers, enterprises, and industrial customers worldwide.
Industry: Conglomerates & Holding Companies
Company Size: Enterprise (1,001+ employees)
Revenue: USD 1B+
Growth: Public Company
Valuation: Public Company (Market Cap in USD)
Funding: IPO / Publicly Listed
Headquarters: Seoul, South Korea
Founded: 1938
Glassdoor
Glassdoor: 3.7
WebsiteLinkedIn