Sr. Marketing Data Specialist

Esri
United States
Workplace: OnsiteFull timeUSD 83,200 - 135,200 annuallyFunction: Marketing & GrowthExperience: 5+ yearsEducation: bachelorsSkills: ["Communication","Presentation","Collaboration","Problem-solving"]

Senior data-driven marketing specialist responsible for segmentation, data governance, and analytics to shape Esri’s marketing campaigns. Partners with Market Intelligence to identify opportunities, builds foundational segments for campaigns, analyzes performance, and mentors others while collaborating across marketing to improve data quality and decision-making.

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Esri
Esri
4 months ago

Sr. Marketing Data Specialist

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Last checked: 1 hour agoStatus: Live
Reposted: similar role first listed 6 months ago

Job Summary

Senior data-driven marketing specialist responsible for segmentation, data governance, and analytics to shape Esri’s marketing campaigns. Partners with Market Intelligence to identify opportunities, builds foundational segments for campaigns, analyzes performance, and mentors others while collaborating across marketing to improve data quality and decision-making.
Location: United States
Workplace: Onsite
Employment Type: Full time
Job Function: Marketing & Growth
Seniority: Mid level

Key Responsibilities

  • •Communicate and Collaborate. Partner with Market Intelligence teams to identify and assess existing market opportunities using data-driven methodologies. Implement data governance best practices to maintain data quality, security, and compliance with relevant regulations and align with the data integrations team to include various sources. Generate clear and concise reports detailing key insights and performance metrics. Present findings to stakeholders and leadership to facilitate data-driven decision-making.
  • •Drive Results. Identify customer segments based on intent, engagement, and other relevant factors by using data analysis techniques. Build reusable foundational segments that will define markets and roles that will be used for marketing campaigns. Execute enrichment opportunities for enhancing or broadening key markets, industries, or roles.
  • •Focus on Customer Success. Work with colleagues across the marketing organization to understand campaign requirements and align on goals and objectives, leading audience and segmentation strategy.
  • •Create an Impact. Conduct comprehensive data analysis to understand market trends, customer behaviors, to enable strategic decision-making. Monitor the performance of marketing campaigns and initiatives to assess the effectiveness of strategies and make recommendations for optimization.
  • •Develop your Expertise. Identify opportunities to streamline data collection, storage, and analysis processes. Present recommendations for enhancement to leadership.
Travel: Low travel

Pay and Benefits

Salary: USD 83,200 - 135,200 annually
Perks:Health InsuranceDentalVision401kPaid LeavePaid Holidays

Key Requirements

  • •5+ years of experience building segmentations in a marketing automation platform such as Marketo, Pardot, or similar
  • •2+ years of experience with statistical analysis tools and data visualization software
  • •Advanced experience developing SQL queries
  • •Advanced knowledge with Adobe Experience Cloud (AAM, AA), Power BI
  • •Advanced Excel skills including formula, VBA, and Macros
Experience:5+ yearsMarketingData analytics
Education:Bachelor's in marketing, data science, statistics, business analytics, or related field
Skills:CommunicationPresentationCollaborationProblem-solving
Languages:English
Tech Stack:MarketoPardotSQLAdobe Experience CloudPower BIExcelVBA

Eligibility

Work Authorization:Authorization required. Sponsorship not provided.

Company Brief

Esri
Provides geographic information system (GIS) software, location intelligence, mapping tools, and spatial analytics to governments, businesses, and researchers for visualizing, analyzing, and managing geographic data.
Industry: Enterprise Software
Company Size: Enterprise (1,001+ employees)
Growth: Established Company
Headquarters: Redlands, United States
Founded: 1969
Glassdoor
Glassdoor: 4.1
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