iwoca

3 months ago

Strategy Lead - Acquisition (Germany)

✓ Verified Job

Canonical indexed version, validated from employer's careers page.

Source: Company careers pageValidated by: Fursa AI

Last checked: 2 hours agoStatus: Live

Job Summary

Strategy Lead for Germany, blending commercial strategy, data, and technology to own acquisition and onboarding. Leads a small cross-functional team, defining hypotheses, driving growth experiments, and shipping features with engineering and data partners to improve acquisition and conversion in the German SME lending market.

Location: Berlin, Frankfurt

Workplace: Onsite

Employment Type: Full time

Job Function: Strategy & Corporate Development

Seniority: Manager level

Key Responsibilities

•Define hypotheses and lead cross-functional initiatives with engineering and data teams to translate growth strategy into tangible acquisition and onboarding systems.
•Own the roadmap for acquisition and onboarding, working with engineers and data scientists to develop tools such as lead scoring systems and onboarding journeys.
•Collaborate with marketing and sales to evolve website content, sign-up flows, and decisioning logic to increase conversion.
•Drive the operating rhythm for the new team, including defining priorities, roles, and processes as we scale.
•Coach and develop the team, aligning engineering, data, marketing, and commercial stakeholders around clear goals and success metrics.

Pay and Benefits

Perks:Paid LeaveSabbaticalHealth InsuranceGym MembershipCommuter BenefitsPension

Key Requirements

•Strong commercial mindset with proven experience driving go-to-market strategy and measurable acquisition growth.
•Experience in growth strategy, revenue operations, or a highly analytical commercial role with a track record of driving tech-enabled or product-led growth.
•Proven people management or team leadership experience, with the ability to build culture and establish operating rhythms in a newly formed team.
•Fluency in German and strong written communication skills tailored to customer-facing environments.
•Strong analytical capability and experience with experimentation frameworks and A/B testing tools.

Experience:FintechLendingB2B SaaS

Skills:CommunicationLeadershipProblem-solving

Languages:German

Tech Stack:Lead scoringOnboarding journeysA/B testingData analyticsFull-stack engineering

Company Brief

iwoca

iwoca provides fast, tech-driven credit and working capital solutions for small and medium-sized enterprises in the UK and Germany, using automated underwriting and partner integrations to deliver loans, invoice finance and payment products.

Industry: Lending

Company Size: Large (251 to 1,000 employees)

Revenue: USD 100M to 250M

Growth: Scaleup

Headquarters: London, United Kingdom

Founded: 2011

Glassdoor: 4.6

Website LinkedIn Glassdoor

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iwoca

3 months ago

Strategy Lead - Acquisition (Germany)

✓ Verified Job

Canonical indexed version, validated from employer's careers page.

Source: Company careers pageValidated by: Fursa AI

Last checked: 2 hours agoStatus: Live

Job Summary

Location: Berlin, Frankfurt

Workplace: Onsite

Employment Type: Full time

Job Function: Strategy & Corporate Development

Seniority: Manager level

Key Responsibilities

•Define hypotheses and lead cross-functional initiatives with engineering and data teams to translate growth strategy into tangible acquisition and onboarding systems.
•Own the roadmap for acquisition and onboarding, working with engineers and data scientists to develop tools such as lead scoring systems and onboarding journeys.
•Collaborate with marketing and sales to evolve website content, sign-up flows, and decisioning logic to increase conversion.
•Drive the operating rhythm for the new team, including defining priorities, roles, and processes as we scale.
•Coach and develop the team, aligning engineering, data, marketing, and commercial stakeholders around clear goals and success metrics.

Pay and Benefits

Perks:Paid LeaveSabbaticalHealth InsuranceGym MembershipCommuter BenefitsPension

Key Requirements

•Strong commercial mindset with proven experience driving go-to-market strategy and measurable acquisition growth.
•Experience in growth strategy, revenue operations, or a highly analytical commercial role with a track record of driving tech-enabled or product-led growth.
•Proven people management or team leadership experience, with the ability to build culture and establish operating rhythms in a newly formed team.
•Fluency in German and strong written communication skills tailored to customer-facing environments.
•Strong analytical capability and experience with experimentation frameworks and A/B testing tools.

Experience:FintechLendingB2B SaaS

Skills:CommunicationLeadershipProblem-solving

Languages:German

Tech Stack:Lead scoringOnboarding journeysA/B testingData analyticsFull-stack engineering

Company Brief

iwoca

Industry: Lending

Company Size: Large (251 to 1,000 employees)

Revenue: USD 100M to 250M

Growth: Scaleup

Headquarters: London, United Kingdom

Founded: 2011

Glassdoor: 4.6

Website LinkedIn Glassdoor