AutoNation

2 months ago

Director, SEO

✓ Verified Job

Canonical indexed version, validated from employer's careers page.

Source: Company careers pageValidated by: Fursa AI

Last checked: 21 hours agoStatus: Live

Job Summary

Lead AutoNation’s enterprise organic search strategy, owning SEO across a portfolio of 260+ web properties and digital experiences. Drive multi-year roadmap and measurable growth across traditional, AI-driven/zero-click, and local search. Own technical, content, and authority initiatives (including GEO/LLMO and E-E-A-T), partner with product and engineering to ship SEO-impacting improvements, and lead analytics, forecasting, governance, and vendor management.

Location: United States

Workplace: Onsite

Employment Type: Full time

Job Function: Marketing & Growth

Seniority: Director level

Key Responsibilities

•Define the enterprise SEO vision, multi-year roadmap, and annual operating plan aligned to revenue and customer acquisition goals across sales, service, and digital retail experiences.
•Own enterprise SEO strategy across on-page, off-page, and technical pillars, ensuring crawlability, indexation, site architecture, page speed, Core Web Vitals, and structured data are consistently strong.
•Develop AI-driven search strategy (GEO and LLMO), implement E-E-A-T signals, and partner on AI-friendly, structured content for high-value categories and comparison journeys.
•Lead local/multi-location SEO for 260+ stores, including Google Business Profiles, Apple Maps, business listings data strategy, and store-level governance and playbooks.
•Build SEO dashboards and reporting, own SEO forecasting and scenario planning, guide AI and SEO tool adoption, and lead team/vender governance to deliver performance improvements.

Pay and Benefits

Perks:401kHealth InsuranceDentalVisionMaternity Benefits

Key Requirements

•8–10+ years of progressive SEO experience, including 3–5 years in leadership managing teams and/or enterprise SEO programs.
•Proven success driving organic growth for complex, multi-location or multi-site organizations, with automotive or retail/multi-unit experience strongly preferred.
•Deep expertise across technical, on-page, off-page, local, and content SEO, including Core Web Vitals, structured data, log analysis, and large-scale architectures.
•Strong understanding of AI-driven and generative search, E-E-A-T, and topical/intent-based strategies with experience adapting to major SERP and algorithm changes.
•Advanced proficiency with SEO and analytics tools (e.g., Google Analytics/GA4, Google Search Console, enterprise SEO platforms, crawling/log analysis, BI/reporting) and strong communication for senior leaders.

Experience:8+ years

Education:Bachelor's in Marketing, Information Technology, Computer Science, Business Administration

Skills:LeadershipCommunicationStorytellingAnalysisPartnership

Tech Stack:Google AnalyticsGA4Google Search ConsoleCore Web VitalsStructured dataLog file analysisA/B testingMultivariate testingGoogle Business ProfilesApple MapsEnterprise SEO platformsBI/reporting tools

Company Brief

AutoNation

AutoNation is a leading automotive retailer in the United States, operating a network of new and used vehicle dealerships, service centers, and parts operations while offering financing, insurance, and vehicle remarketing services.

Industry: Retail (Offline)

Company Size: Enterprise (1,001+ employees)

Revenue: USD 1B+

Growth: Public Company

Valuation: Public Company (Market Cap in USD)

Funding: IPO / Publicly Listed

Headquarters: Fort Lauderdale, United States

Founded: 1996

Website LinkedIn

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AutoNation

2 months ago

Director, SEO

✓ Verified Job

Canonical indexed version, validated from employer's careers page.

Source: Company careers pageValidated by: Fursa AI

Last checked: 21 hours agoStatus: Live

Job Summary

Location: United States

Workplace: Onsite

Employment Type: Full time

Job Function: Marketing & Growth

Seniority: Director level

Key Responsibilities

•Define the enterprise SEO vision, multi-year roadmap, and annual operating plan aligned to revenue and customer acquisition goals across sales, service, and digital retail experiences.
•Own enterprise SEO strategy across on-page, off-page, and technical pillars, ensuring crawlability, indexation, site architecture, page speed, Core Web Vitals, and structured data are consistently strong.
•Develop AI-driven search strategy (GEO and LLMO), implement E-E-A-T signals, and partner on AI-friendly, structured content for high-value categories and comparison journeys.
•Lead local/multi-location SEO for 260+ stores, including Google Business Profiles, Apple Maps, business listings data strategy, and store-level governance and playbooks.
•Build SEO dashboards and reporting, own SEO forecasting and scenario planning, guide AI and SEO tool adoption, and lead team/vender governance to deliver performance improvements.

Pay and Benefits

Perks:401kHealth InsuranceDentalVisionMaternity Benefits

Key Requirements

•8–10+ years of progressive SEO experience, including 3–5 years in leadership managing teams and/or enterprise SEO programs.
•Proven success driving organic growth for complex, multi-location or multi-site organizations, with automotive or retail/multi-unit experience strongly preferred.
•Deep expertise across technical, on-page, off-page, local, and content SEO, including Core Web Vitals, structured data, log analysis, and large-scale architectures.
•Strong understanding of AI-driven and generative search, E-E-A-T, and topical/intent-based strategies with experience adapting to major SERP and algorithm changes.
•Advanced proficiency with SEO and analytics tools (e.g., Google Analytics/GA4, Google Search Console, enterprise SEO platforms, crawling/log analysis, BI/reporting) and strong communication for senior leaders.

Experience:8+ years

Education:Bachelor's in Marketing, Information Technology, Computer Science, Business Administration

Skills:LeadershipCommunicationStorytellingAnalysisPartnership

Company Brief

AutoNation

Industry: Retail (Offline)

Company Size: Enterprise (1,001+ employees)

Revenue: USD 1B+

Growth: Public Company

Valuation: Public Company (Market Cap in USD)

Funding: IPO / Publicly Listed

Headquarters: Fort Lauderdale, United States

Founded: 1996

Website LinkedIn