Creative Strategist, Social Growth Platforms
HelloFresh
New York
Workplace: OnsiteFull timeUSD 105,105 - 121,550 annuallyFunction: Marketing & GrowthExperience: 5+ yearsSkills: ["Creative instinct","Data-driven decision making","Cross-functional collaboration","Ability to defend and iterate concepts","Creative judgment"]Own the upstream creative strategy for paid social by translating brand foundations, persona blueprints, and cohort performance data into TikTok-first concepts and briefs. Build a steady, testable pipeline for Spark Ads and creator partnerships, orchestrating briefs through production partners while keeping brand coherence and creative diversity across markets. Mine ad-level metrics to iterate weekly, and expand platform-fit creative for Pinterest, Snap, and emerging channels.
