Decagon

1 month ago

Head of Industry Marketing

✓ Verified Job

Canonical indexed version, validated from employer's careers page.

Source: Company careers pageValidated by: Fursa AI

Last checked: 13 hours agoStatus: Live

Job Summary

Lead the go-to-market for Decagon's core verticals, defining positioning, messaging, and pipeline strategy across industries. Partner with Sales, Product, Agent Product, and Growth to develop ICPs, buyer personas, key use cases, and competitive positioning. Create sales enablement and launch campaigns to drive revenue, owning cross-functional alignment and shaping product direction through customer insights and competitive intelligence.

Location: San Francisco

Workplace: Onsite

Employment Type: Full time

Job Function: Marketing & Growth

Seniority: Director level

Key Responsibilities

•Customer and market intelligence: Stay close to customers, prospects, analysts, and the competitive landscape in each vertical. Surface insights that sharpen positioning and inform product direction.
•Vertical GTM strategy: Define and own the go-to-market strategy for Decagon's priority industries. Develop ICP definitions, buyer personas, key use cases, and competitive positioning for each vertical.
•Messaging and positioning: Craft the core narrative for how Decagon wins in each industry. Develop differentiated value propositions grounded in real buyer pain, vertical-specific proof points, and Decagon's technical moat. Own the messaging hierarchy from category level down to persona level.
•Sales enablement: Build the assets and plays that help the sales teams win: battlecards, industry primers, objection handling, discovery question frameworks, and deal-stage content. Measure what actually gets used and improves conversion.
•Launch and campaign strategy: Partner with Growth to plan how vertical programs come to market, from ABM campaigns and field events to customer stories and analyst moments.

Pay and Benefits

Salary: USD 195,000 - 235,000 annually

Equity and Bonus:Equity

Perks:MedicalDentalVision401kParantal Leave

Key Requirements

•10+ years of experience in product marketing or industry/solutions marketing, ideally at a B2B SaaS company.
•You've owned a vertical or segment GTM strategy, not just executed campaigns within someone else's framework.
•You're a strong messaging strategist who knows how to develop a point of view, translate it into crisp narratives, and pressure-test it with buyers and sellers.
•You've worked closely with enterprise sales teams and understand what it takes to influence a complex, multi-stakeholder deal.
•You think in positioning before you think in deliverables and can define the structure others will execute against.

Experience:10+ yearsB2B SaaSAIConversational AI

Skills:CommunicationLeadershipStrategic thinkingCross-functional collaborationPresentation

Languages:English

Company Brief

Decagon

Builds conversational AI agents and a platform that automates customer support across chat, email, and voice, enabling brands to deliver concierge-level customer experiences at scale.

Industry: AI & Machine Learning

Company Size: Medium (51 to 250 employees)

Growth: Scaleup

Valuation: Unicorn (USD 1B+)

Funding: Series C

Headquarters: San Francisco, United States

Founded: 2023

Glassdoor: 3.9

Website LinkedIn Glassdoor

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Decagon

1 month ago

Head of Industry Marketing

✓ Verified Job

Canonical indexed version, validated from employer's careers page.

Source: Company careers pageValidated by: Fursa AI

Last checked: 13 hours agoStatus: Live

Job Summary

Location: San Francisco

Workplace: Onsite

Employment Type: Full time

Job Function: Marketing & Growth

Seniority: Director level

Key Responsibilities

•Customer and market intelligence: Stay close to customers, prospects, analysts, and the competitive landscape in each vertical. Surface insights that sharpen positioning and inform product direction.
•Vertical GTM strategy: Define and own the go-to-market strategy for Decagon's priority industries. Develop ICP definitions, buyer personas, key use cases, and competitive positioning for each vertical.
•Messaging and positioning: Craft the core narrative for how Decagon wins in each industry. Develop differentiated value propositions grounded in real buyer pain, vertical-specific proof points, and Decagon's technical moat. Own the messaging hierarchy from category level down to persona level.
•Sales enablement: Build the assets and plays that help the sales teams win: battlecards, industry primers, objection handling, discovery question frameworks, and deal-stage content. Measure what actually gets used and improves conversion.
•Launch and campaign strategy: Partner with Growth to plan how vertical programs come to market, from ABM campaigns and field events to customer stories and analyst moments.

Pay and Benefits

Salary: USD 195,000 - 235,000 annually

Equity and Bonus:Equity

Perks:MedicalDentalVision401kParantal Leave

Key Requirements

•10+ years of experience in product marketing or industry/solutions marketing, ideally at a B2B SaaS company.
•You've owned a vertical or segment GTM strategy, not just executed campaigns within someone else's framework.
•You're a strong messaging strategist who knows how to develop a point of view, translate it into crisp narratives, and pressure-test it with buyers and sellers.
•You've worked closely with enterprise sales teams and understand what it takes to influence a complex, multi-stakeholder deal.
•You think in positioning before you think in deliverables and can define the structure others will execute against.

Experience:10+ yearsB2B SaaSAIConversational AI

Skills:CommunicationLeadershipStrategic thinkingCross-functional collaborationPresentation

Languages:English

Company Brief

Decagon

Builds conversational AI agents and a platform that automates customer support across chat, email, and voice, enabling brands to deliver concierge-level customer experiences at scale.

Industry: AI & Machine Learning

Company Size: Medium (51 to 250 employees)

Growth: Scaleup

Valuation: Unicorn (USD 1B+)

Funding: Series C

Headquarters: San Francisco, United States

Founded: 2023

Glassdoor: 3.9

Website LinkedIn Glassdoor