Headway

1 day ago

Director, Payer Marketing

✓ Verified Job

Canonical indexed version, validated from employer's careers page.

Source: Company careers pageValidated by: Fursa AI

Last checked: 10 hours agoStatus: Live

Job Summary

Build and lead Headway’s payer marketing function, shaping positioning, narrative, and GTM strategy for health plans. Own creating the category story, commercializing net-new payer solutions, and turning clinical data into proof that drives leverage. As a player-coach, you’ll build the function from zero, lead a small team, enable field marketing with assets and sales support, and strengthen competitive intelligence to deepen relationships and improve renewals and partnership outcomes.

Location: United States

Workplace: Remote

Employment Type: Full time

Job Function: Marketing & Growth

Seniority: Director level

Key Responsibilities

•Set payer marketing strategy, defining positioning, narrative, and GTM plan for health plans.
•Build the payer marketing function from zero, including operating model, team structure, cadences, and metrics.
•Commercialize net-new payer solutions by partnering with Product and Payer/Commercial on proof, positioning, and launch orchestration.
•Turn clinical data into proof by translating evidence into outcomes narratives, benchmarks, and recurring insight.
•Drive field marketing and enablement with content libraries, pitch decks, RFP support, case studies, tools, and payer “to-and-through” activation.

Pay and Benefits

Salary: USD 225,600 - 282,000 annually

Equity and Bonus:Equity

Key Requirements

•Enterprise B2B product marketing leader with 10+ years of experience, including 5+ years managing teams.
•Track record across positioning, messaging, GTM, enablement, and competitive intel as core craft.
•Experience in or adjacent to health plans, value-based care, or complex B2B healthcare environments.
•Proven impact of marketing on commercial outcomes (win rates, deal terms, expansion, preferred status).
•Experience with expand-after-land marketing at enterprise scale, converting relationships into new product revenue.

Experience:10+ yearsB2B healthcareHealth plansValue-based care

Skills:Customer-first instinctsInfluence without authorityStrategic thinkingProactive curiosityComfort with complexity

Company Brief

Headway

Headway is a technology-driven mental health platform that connects patients with licensed therapists and streamlines insurance-based mental healthcare access for providers and practices across the United States.

Industry: Mental Health

Company Size: Large (251 to 1,000 employees)

Growth: Scaleup

Headquarters: New York, United States

Founded: 2017

Website

Loading job details...

Preparing the role view and application actions.

Headway

1 day ago

Director, Payer Marketing

✓ Verified Job

Canonical indexed version, validated from employer's careers page.

Source: Company careers pageValidated by: Fursa AI

Last checked: 10 hours agoStatus: Live

Job Summary

Location: United States

Workplace: Remote

Employment Type: Full time

Job Function: Marketing & Growth

Seniority: Director level

Key Responsibilities

•Set payer marketing strategy, defining positioning, narrative, and GTM plan for health plans.
•Build the payer marketing function from zero, including operating model, team structure, cadences, and metrics.
•Commercialize net-new payer solutions by partnering with Product and Payer/Commercial on proof, positioning, and launch orchestration.
•Turn clinical data into proof by translating evidence into outcomes narratives, benchmarks, and recurring insight.
•Drive field marketing and enablement with content libraries, pitch decks, RFP support, case studies, tools, and payer “to-and-through” activation.

Pay and Benefits

Salary: USD 225,600 - 282,000 annually

Equity and Bonus:Equity

Key Requirements

•Enterprise B2B product marketing leader with 10+ years of experience, including 5+ years managing teams.
•Track record across positioning, messaging, GTM, enablement, and competitive intel as core craft.
•Experience in or adjacent to health plans, value-based care, or complex B2B healthcare environments.
•Proven impact of marketing on commercial outcomes (win rates, deal terms, expansion, preferred status).
•Experience with expand-after-land marketing at enterprise scale, converting relationships into new product revenue.

Experience:10+ yearsB2B healthcareHealth plansValue-based care

Skills:Customer-first instinctsInfluence without authorityStrategic thinkingProactive curiosityComfort with complexity

Company Brief

Headway

Industry: Mental Health

Company Size: Large (251 to 1,000 employees)

Growth: Scaleup

Headquarters: New York, United States

Founded: 2017

Website