Director, Payer Marketing

Headway
United States
Workplace: RemoteFull timeUSD 225,600 - 282,000 annuallyFunction: Marketing & GrowthExperience: 10+ yearsSkills: ["Customer-first instincts","Influence without authority","Strategic thinking","Proactive curiosity","Comfort with complexity"]

Build and lead Headway’s payer marketing function, shaping positioning, narrative, and GTM strategy for health plans. Own creating the category story, commercializing net-new payer solutions, and turning clinical data into proof that drives leverage. As a player-coach, you’ll build the function from zero, lead a small team, enable field marketing with assets and sales support, and strengthen competitive intelligence to deepen relationships and improve renewals and partnership outcomes.

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Headway
Headway
1 month ago

Director, Payer Marketing

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Last checked: 3 hours agoStatus: Live

Job Summary

Build and lead Headway’s payer marketing function, shaping positioning, narrative, and GTM strategy for health plans. Own creating the category story, commercializing net-new payer solutions, and turning clinical data into proof that drives leverage. As a player-coach, you’ll build the function from zero, lead a small team, enable field marketing with assets and sales support, and strengthen competitive intelligence to deepen relationships and improve renewals and partnership outcomes.
Location: United States
Workplace: Remote
Employment Type: Full time
Job Function: Marketing & Growth
Seniority: Director level

Key Responsibilities

  • •Set payer marketing strategy, defining positioning, narrative, and GTM plan for health plans.
  • •Build the payer marketing function from zero, including operating model, team structure, cadences, and metrics.
  • •Commercialize net-new payer solutions by partnering with Product and Payer/Commercial on proof, positioning, and launch orchestration.
  • •Turn clinical data into proof by translating evidence into outcomes narratives, benchmarks, and recurring insight.
  • •Drive field marketing and enablement with content libraries, pitch decks, RFP support, case studies, tools, and payer “to-and-through” activation.

Pay and Benefits

Salary: USD 225,600 - 282,000 annually
Equity and Bonus:Equity

Key Requirements

  • •Enterprise B2B product marketing leader with 10+ years of experience, including 5+ years managing teams.
  • •Track record across positioning, messaging, GTM, enablement, and competitive intel as core craft.
  • •Experience in or adjacent to health plans, value-based care, or complex B2B healthcare environments.
  • •Proven impact of marketing on commercial outcomes (win rates, deal terms, expansion, preferred status).
  • •Experience with expand-after-land marketing at enterprise scale, converting relationships into new product revenue.
Experience:10+ yearsB2B healthcareHealth plansValue-based care
Skills:Customer-first instinctsInfluence without authorityStrategic thinkingProactive curiosityComfort with complexity

Company Brief

Headway
Headway is a technology-driven mental health platform that connects patients with licensed therapists and streamlines insurance-based mental healthcare access for providers and practices across the United States.
Industry: Mental Health
Company Size: Large (251 to 1,000 employees)
Growth: Scaleup
Headquarters: New York, United States
Founded: 2017
Website