VP, Performance Marketing

Renuity
Charlotte
Workplace: OnsiteFull timeFunction: Marketing & GrowthExperience: 8-10 yearsSkills: ["Leadership","Analytical","Team-building","Cross-functional collaboration","Data-driven decision making"]

Strategic leadership role overseeing omnichannel growth engine including SEO, paid search/social, programmatic, direct mail, affiliate, and CRO to drive high-volume lead generation and profitable growth. Balances digital innovation with offline media; leads an in-house marketing team, manages $50M+ spend, and partners cross-functionally to ensure data-driven decision making and scalable marketing programs.

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Renuity
Renuity
6 months ago

VP, Performance Marketing

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Last checked: 9 hours agoStatus: Live

Job Summary

Strategic leadership role overseeing omnichannel growth engine including SEO, paid search/social, programmatic, direct mail, affiliate, and CRO to drive high-volume lead generation and profitable growth. Balances digital innovation with offline media; leads an in-house marketing team, manages $50M+ spend, and partners cross-functionally to ensure data-driven decision making and scalable marketing programs.
Location: Charlotte
Workplace: Onsite
Employment Type: Full time
Job Function: Marketing & Growth
Seniority: Sr. Director level

Key Responsibilities

  • •Omnichannel Strategy: Develop and execute a holistic performance marketing roadmap across digital (Search, Social, Native, Programmatic) and offline (Direct Mail, Shared Mail) channels.
  • •Organic Growth (SEO): Oversee technical SEO and content strategies to drive sustainable, long-term organic lead volume.
  • •Affiliate & Partnership Management: Scale the affiliate portfolio by onboarding new partners, negotiating commission structures, and managing performance incentives.
  • •Direct & Shared Mail: Manage the lifecycle of physical mail campaigns, from list segmentation and creative testing to attribution analysis.
  • •Budget & Spend Management: Optimize $50M+ spend allocation to meet aggressive Marketing Cost % of Sales and ROI targets.

Key Requirements

  • •8-10+ years of experience in performance marketing, growth, or demand generation.
  • •Proven track record owning large performance budgets and driving measurable revenue growth.
  • •Technical Proficiency: Deep understanding of Google Ads, Meta Ads Manager, programmatic DSPs, and SEO tools.
  • •Experience leading multi-channel performance marketing programs in B2C, marketplace, or home services environments.
  • •Analytical mindset with the ability to translate complex data into executive-level narratives.
Experience:8-10 yearsHome servicesMarketingPerformance marketing
Skills:LeadershipAnalyticalTeam-buildingCross-functional collaborationData-driven decision making
Tech Stack:Google AdsMeta Ads ManagerProgrammatic DSPsSEO tools

Company Brief

Renuity
Provides home maintenance, renovation, and property improvement services, connecting homeowners with vetted contractors and managing projects from initial quote through completion.
Industry: Construction Tech
Website