Assistant Manager / Manager, Brand Marketing & Content

Tapestry
Tokyo
Workplace: OnsiteFull timeFunction: Administration & Executive AssistanceExperience: 7+ yearsSkills: ["Creativity","Customer focus","Dealing with ambiguity","Drive for results","Interpersonal savvy"]

Lead Kate Spade Japan’s brand transformation by governing local brand voice and storytelling, translating global priorities into Japan-specific narratives. Own integrated campaign planning and orchestration across product launches, retail activations, and always-on content. Partner with teams across Media, PR, Influencer, CRM, Retail Marketing, Digital, and E-commerce to drive creative briefing, agency management, performance insights, and budget discipline that strengthens engagement and customer acquisition.

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Tapestry
Tapestry
3 hours ago

Assistant Manager / Manager, Brand Marketing & Content

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Last checked: 3 hours agoStatus: Live

Job Summary

Lead Kate Spade Japan’s brand transformation by governing local brand voice and storytelling, translating global priorities into Japan-specific narratives. Own integrated campaign planning and orchestration across product launches, retail activations, and always-on content. Partner with teams across Media, PR, Influencer, CRM, Retail Marketing, Digital, and E-commerce to drive creative briefing, agency management, performance insights, and budget discipline that strengthens engagement and customer acquisition.
Location: Tokyo
Workplace: Onsite
Employment Type: Full time
Job Function: Administration & Executive Assistance

Key Responsibilities

  • •Develop and govern Japan’s local brand voice and storytelling framework, ensuring consistent tone across paid, owned, earned, retail, social, digital, and partner channels.
  • •Lead integrated campaign planning and orchestration for seasonal campaigns, product launches, brand moments, and retail activations, including briefs, journeys, deliverables, and launch execution.
  • •Manage campaign timelines and approvals end-to-end, then run post-campaign reviews to capture learnings and opportunities for optimization.
  • •Lead creative briefing and agency/partner management for local content and campaign assets, providing feedback to improve standards, execution, timing, and budget alignment.
  • •Monitor consumer and cultural insights, competitor activity, and market trends; translate insights into actionable recommendations and partner with analytics teams on performance and brand health.

Key Requirements

  • •7 years of experience in brand marketing, integrated marketing, content marketing, or consumer marketing.
  • •Proven experience leading campaign execution and local content development.
  • •Strong understanding of brand storytelling, content strategy, social media, influencer marketing, and cultural marketing.
  • •Strong project management and cross-functional stakeholder management skills, including managing agencies and creative partners.
  • •Native-level Japanese and business-level English.
Experience:7+ yearsFashionBeautyLifestyleLuxuryPremium consumer goodsFMCGCulturally driven brands
Skills:CreativityCustomer focusDealing with ambiguityDrive for resultsInterpersonal savvy
Languages:JapaneseEnglish

Company Brief

Tapestry
Global luxury fashion group that owns and operates brands including Coach, Kate Spade, and Stuart Weitzman. Designs, markets, and sells handbags, accessories, footwear, and apparel through retail and wholesale channels.
Industry: Luxury Goods
Company Size: Enterprise (1,001+ employees)
Revenue: USD 5M to 10M
Growth: Public Company
Valuation: Public Company (Market Cap in USD)
Funding: IPO / Publicly Listed
Headquarters: New York City, United States
Founded: 2017
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Glassdoor: 3.7
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