Senior Product Manager (CRM)

ASOS
London
Workplace: HybridFull timeFunction: Product ManagementSkills: ["Communication","Stakeholder management","Analytical problem-solving"]

Lead the CRM product roadmap and vision, shaping how and when personalized email and push notifications reach customers. Own strategy for intelligent, customer-centric communications and define how success is measured through always-on testing, incrementality, and customer impact analytics. Partner with design, marketing, engineering, and stakeholders to deliver engaging UX, and use research, experimentation, and data dashboards to validate hypotheses and drive next steps.

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FursaFursa
ASOS
ASOS
3 days ago

Senior Product Manager (CRM)

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Canonical indexed version, validated from employer's careers page.

Source: Company careers pageValidated by: Fursa AI
Last checked: 19 hours agoStatus: Live

Job Summary

Lead the CRM product roadmap and vision, shaping how and when personalized email and push notifications reach customers. Own strategy for intelligent, customer-centric communications and define how success is measured through always-on testing, incrementality, and customer impact analytics. Partner with design, marketing, engineering, and stakeholders to deliver engaging UX, and use research, experimentation, and data dashboards to validate hypotheses and drive next steps.
Location: London
Workplace: Hybrid
Employment Type: Full time
Job Function: Product Management
Seniority: Mid level

Key Responsibilities

  • •Define and own the CRM product vision and roadmap to improve engagement and long-term value.
  • •Drive strategy for intelligent customer communications and customer-centric experiences.
  • •Create and improve an always-on testing environment to measure incrementality and customer impact.
  • •Partner across design, marketing, engineering, and other teams to build engaging, high-quality CRM UX.
  • •Use customer research, data, and experimentation (including A/B tests and dashboards) to validate hypotheses and measure impact.

Pay and Benefits

Perks:PensionPrivate MedicalAnnual BonusAnnual LeaveEmployee Discount

Key Requirements

  • •Proven experience as a Product Manager in e-commerce, fashion, or consumer-facing platforms.
  • •Track record launching mobile-first products, ideally focused on personalisation.
  • •Experience working with enriched customer data to deliver contextually relevant content and experiences.
  • •Comfortable working in agile, full stack, cross-functional teams.
  • •Data-driven mindset with analytical/problem-solving skills and experience using Power BI, Braze, Databricks, and Optimizely.
Experience:E-commerceFashionConsumer platforms
Skills:CommunicationStakeholder managementAnalytical problem-solving
Languages:English (UK)
Tech Stack:Power BIBrazeDatabricksOptimizely

Company Brief

ASOS
ASOS plc is a UK-based online fashion and beauty retailer selling thousands of branded and own-label products worldwide through its e-commerce platform, targeting young adult customers with fast-fashion, marketplace third-party brands, and integrated logistics and marketing services.
Industry: E-commerce
Company Size: Enterprise (1,001+ employees)
Revenue: USD 1B+
Growth: Public Company
Valuation: Public Company (Market Cap in USD)
Funding: IPO / Publicly Listed
Headquarters: London, United Kingdom
Founded: 2000
Glassdoor
Glassdoor: 3.4
WebsiteLinkedInGlassdoor