Campbell Soup

1 week ago

Associate Brand Manager, Snyder's of Hanover

✓ Verified Job

Canonical indexed version, validated from employer's careers page.

Source: Company careers pageValidated by: Fursa AI

Last checked: 5 hours agoStatus: Live

Job Summary

Own brand growth for Snyder’s of Hanover by translating consumer insights and market trends into 1–3 year brand strategy. Partner with sales, integrated marketing, and product development to activate plans, build innovation pipelines, and lead cross-functional project delivery. Manage consumption and demand forecasting, track KPIs, and synthesize data to make decisions that accelerate growth in the pretzels and snacking category.

Location: United States

Workplace: Onsite

Employment Type: Full time

Job Function: Marketing & Growth

Seniority: Mid level

Key Responsibilities

•Partner with sales, integrated marketing, and product development teams to align strategies and drive brand development and activation.
•Work with the innovation team to build a pipeline of new products/platforms aligned to brand strategy; lead cross-functional delivery within timeline and budget.
•Partner with demand planning and sales to deliver monthly consumption and demand forecasts.
•Continuously monitor market and competitors to identify trends and opportunities that guide plans.
•Gather and synthesize data to inform brand strategy and marketing initiatives, track KPIs, and recommend adjustments to maximize results.

Pay and Benefits

Salary: USD 97,800 - 134,500 annually

Perks:Health InsuranceDental401kPaid LeaveHoliday PayDisability InsuranceLife InsuranceWellness StipendGym MembershipDay Care

Key Requirements

•Bachelor’s degree required (Marketing, Business Administration, or related field).
•4 years of proven experience in CPG brand management.
•Strong communication, presentation, and negotiation skills to collaborate across cross-functional stakeholders and external agencies.
•Strong creative thinking and ability to build activations using creative, digital, social, public relations, and media agency partners.
•Strong analytical skills and business/financial acumen with ability to prioritize and deliver within tight deadlines.

Experience:CPGBrand managementSnackingPretzels

Education:Bachelor's in Marketing, Business Administration (or related field)

Skills:CommunicationPresentationNegotiationAnalytical skillsProject managementCross-functional collaborationCreative thinkingPrioritization

Company Brief

Campbell Soup

Produces and markets soups, snacks, sauces, and packaged food products under brands such as Campbell's, Pace, and Swanson. The company serves retail, foodservice, and grocery customers across North America and international markets.

Industry: Food Production

Company Size: Enterprise (1,001+ employees)

Revenue: USD 1B+

Growth: Public Company

Valuation: Public Company (Market Cap in USD)

Funding: IPO / Publicly Listed

Headquarters: Camden, United States

Founded: 1869

Glassdoor: 3.5

Website LinkedIn Glassdoor

Loading job details...

Preparing the role view and application actions.

Campbell Soup

1 week ago

Associate Brand Manager, Snyder's of Hanover

✓ Verified Job

Canonical indexed version, validated from employer's careers page.

Source: Company careers pageValidated by: Fursa AI

Last checked: 5 hours agoStatus: Live

Job Summary

Location: United States

Workplace: Onsite

Employment Type: Full time

Job Function: Marketing & Growth

Seniority: Mid level

Key Responsibilities

•Partner with sales, integrated marketing, and product development teams to align strategies and drive brand development and activation.
•Work with the innovation team to build a pipeline of new products/platforms aligned to brand strategy; lead cross-functional delivery within timeline and budget.
•Partner with demand planning and sales to deliver monthly consumption and demand forecasts.
•Continuously monitor market and competitors to identify trends and opportunities that guide plans.
•Gather and synthesize data to inform brand strategy and marketing initiatives, track KPIs, and recommend adjustments to maximize results.

Pay and Benefits

Salary: USD 97,800 - 134,500 annually

Perks:Health InsuranceDental401kPaid LeaveHoliday PayDisability InsuranceLife InsuranceWellness StipendGym MembershipDay Care

Key Requirements

•Bachelor’s degree required (Marketing, Business Administration, or related field).
•4 years of proven experience in CPG brand management.
•Strong communication, presentation, and negotiation skills to collaborate across cross-functional stakeholders and external agencies.
•Strong creative thinking and ability to build activations using creative, digital, social, public relations, and media agency partners.
•Strong analytical skills and business/financial acumen with ability to prioritize and deliver within tight deadlines.

Experience:CPGBrand managementSnackingPretzels

Education:Bachelor's in Marketing, Business Administration (or related field)

Skills:CommunicationPresentationNegotiationAnalytical skillsProject managementCross-functional collaborationCreative thinkingPrioritization

Company Brief

Campbell Soup

Industry: Food Production

Company Size: Enterprise (1,001+ employees)

Revenue: USD 1B+

Growth: Public Company

Valuation: Public Company (Market Cap in USD)

Funding: IPO / Publicly Listed

Headquarters: Camden, United States

Founded: 1869

Glassdoor: 3.5

Website LinkedIn Glassdoor