Director, Social Media - Dunkman

Authentic Brands Group
Las Vegas
Workplace: OnsiteFull timeUSD 100,000 - 120,000 annuallyFunction: Communications, PR & CommunityExperience: 5+ yearsSkills: ["Fast execution","Attention to detail","Organization","Communication","Problem-solving","Self-starter"]

Lead social media strategy for the Dunkman sports league across Instagram, TikTok, YouTube, X, Snapchat, and Facebook. Own content planning, platform execution, and real-time coverage during live events, driving audience growth, engagement, cultural relevance, and sponsor-friendly storytelling. Collaborate with athletes, production, design, and integrated marketing teams to develop social-first concepts, optimize content for performance and monetization, and translate reporting into actionable improvements.

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Authentic Brands Group
Authentic Brands Group
14 hours ago

Director, Social Media - Dunkman

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Last checked: 11 hours agoStatus: Live

Job Summary

Lead social media strategy for the Dunkman sports league across Instagram, TikTok, YouTube, X, Snapchat, and Facebook. Own content planning, platform execution, and real-time coverage during live events, driving audience growth, engagement, cultural relevance, and sponsor-friendly storytelling. Collaborate with athletes, production, design, and integrated marketing teams to develop social-first concepts, optimize content for performance and monetization, and translate reporting into actionable improvements.
Location: Las Vegas
Workplace: Onsite
Employment Type: Full time
Job Function: Communications, PR & Community

Key Responsibilities

  • •Own and lead Dunkman’s social media strategy across major platforms to drive audience growth, engagement, and brand affinity.
  • •Build and manage content calendars, posting cadence, and platform-specific strategies; implement platform execution.
  • •Oversee creation of platform-specific content (short-form video, graphics, photography, copy, memes, highlights, behind-the-scenes storytelling).
  • •Lead real-time social coverage during live events, including highlight distribution, fan interaction, reactive posting, and issue escalation.
  • •Track social performance and continuously refine strategy based on data; present ideas to executives, sponsors, and partners.
Travel: High travel

Pay and Benefits

Salary: USD 100,000 - 120,000 annually

Key Requirements

  • •Minimum 5 years of experience in social media, digital content, or a related field.
  • •Deep understanding of major social platforms, including algorithms, trends, and monetization.
  • •Proven track record of growing audiences and driving engagement through content.
  • •Strong instincts for what works and ability to execute quickly in a fast-paced environment.
  • •Comfort working with executives, athletes, and partners; highly organized and detail-oriented with strong deadline management.
Experience:5+ yearsSportsMediaLive events
Skills:Fast executionAttention to detailOrganizationCommunicationProblem-solvingSelf-starter
Tech Stack:InstagramTikTokYouTubeXSnapchatFacebookAdobe Creative SuitePremierePhotoshopShort-form videoGraphicsPhotographyCopywriting

Company Brief

Authentic Brands Group
Authentic Brands Group is a brand management company that acquires, develops, and markets consumer and lifestyle brands across fashion, footwear, and entertainment through licensing, wholesale, and retail partnerships.
Industry: Conglomerates & Holding Companies
Company Size: Enterprise (1,001+ employees)
Growth: Established Company
Funding: Private Equity Backed
Headquarters: New York, United States
Founded: 2010
WebsiteLinkedIn