Senior B2B CRM Executive

Deliveroo
London
Workplace: HybridFull timeFunction: Solutions Engineering & Sales EngineeringSkills: ["Written communication","Stakeholder collaboration","Prioritisation","Attention to detail","Managing multiple priorities"]

Own the technical build and strategic design of partner lifecycle programmes, driving end-to-end execution across email and WhatsApp. In the first 90 days, build and QA Salesforce Marketing Cloud campaigns using audience SQL. Then lead lifecycle programme design—using performance data to shape segmentation, messaging, and cadence—while partnering with Commercial, Content, and Data stakeholders to scope and prioritize requests.

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FursaFursa
Deliveroo
Deliveroo
1 month ago

Senior B2B CRM Executive

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Last checked: 7 hours agoStatus: Live

Job Summary

Own the technical build and strategic design of partner lifecycle programmes, driving end-to-end execution across email and WhatsApp. In the first 90 days, build and QA Salesforce Marketing Cloud campaigns using audience SQL. Then lead lifecycle programme design—using performance data to shape segmentation, messaging, and cadence—while partnering with Commercial, Content, and Data stakeholders to scope and prioritize requests.
Location: London
Workplace: Hybrid
Employment Type: Full time
Job Function: Solutions Engineering & Sales Engineering
Seniority: Mid level

Key Responsibilities

  • •Own end-to-end execution of partner lifecycle and ad-hoc email/WhatsApp campaigns, from audience build through send and QA.
  • •Design and continuously improve lifecycle programmes using performance data to iterate on messaging, cadence, and segmentation.
  • •Build and maintain SQL-based audience queries, AMPscript personalisation, and HTML email templates within Salesforce Marketing Cloud.
  • •Track and report campaign and lifecycle performance metrics, translating results into recommendations.
  • •Partner with stakeholders across Commercial, Content, and Data teams to scope and prioritize campaign requests.

Key Requirements

  • •Experience building and executing enterprise email campaigns in a marketing automation platform (Salesforce Marketing Cloud preferred).
  • •Proficiency writing SQL queries to build and troubleshoot audience segments.
  • •Experience with HTML and a templating/scripting language for email personalisation (AMPscript, Liquid).
  • •Experience designing lifecycle/CRM marketing programmes and measuring performance against defined metrics.
  • •Strong written communication skills and ability to manage multiple concurrent campaign requests.
Skills:Written communicationStakeholder collaborationPrioritisationAttention to detailManaging multiple priorities
Tech Stack:Salesforce Marketing CloudSalesforceSQLAMPscriptLiquidHTMLEmailWhatsApp

Company Brief

Deliveroo
Deliveroo is a multinational online food and grocery delivery marketplace connecting consumers, restaurants, retailers and riders via its app and platform, operating across multiple countries with fast local delivery and logistics services.
Industry: Online Marketplaces
Company Size: Enterprise (1,001+ employees)
Revenue: USD 1B+
Growth: Public Company
Valuation: Unicorn (USD 1B+)
Funding: IPO / Publicly Listed
Headquarters: London, United Kingdom
Founded: 2013
Glassdoor
Glassdoor: 3.4
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