Senior Analytics Engineer, Marketing Sciences

SimplePractice
United States
Full timeUSD 100,000 - 125,000 annuallyFunction: Data Analytics & Business IntelligenceSkills: ["Collaboration","Technical leadership","Strategic thinking","Agile collaboration","Problem-solving"]

Lead the evolution of the Marketing Sciences data ecosystem by building scalable pipelines that power growth analytics, from marketing attribution using Google Ads and Meta to reliable demand modeling and LTV:CAC reporting. Partner with Growth Analytics to productionalize predictive models like pLTV and churn risk, design clean experiment logging for A/B tests, and ensure “source of truth” consistency across tools such as Iterable, HubSpot, Gong, and Segment. Enable reverse ETL for Next Best Action use cases.

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FursaFursa
SimplePractice
SimplePractice
3 days ago

Senior Analytics Engineer, Marketing Sciences

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Source: Company careers pageValidated by: Fursa AI
Last checked: 6 hours agoStatus: Live

Job Summary

Lead the evolution of the Marketing Sciences data ecosystem by building scalable pipelines that power growth analytics, from marketing attribution using Google Ads and Meta to reliable demand modeling and LTV:CAC reporting. Partner with Growth Analytics to productionalize predictive models like pLTV and churn risk, design clean experiment logging for A/B tests, and ensure “source of truth” consistency across tools such as Iterable, HubSpot, Gong, and Segment. Enable reverse ETL for Next Best Action use cases.
Location: United States
Employment Type: Full time
Job Function: Data Analytics & Business Intelligence
Seniority: Mid level

Key Responsibilities

  • •Build and maintain scalable growth data pipelines to ingest marketing platform data (Google Ads, Meta), CRM data, and event streams.
  • •Partner with Growth Analytics to move predictive models (e.g., pLTV, churn risk) from research into production-ready data environments.
  • •Architect pipelines for demand modeling and LTV:CAC reporting, aligning standardized metrics across the company.
  • •Support A/B testing and causal inference by ensuring clean, reliable experiment logging and cohort assignment.
  • •Integrate with MarTech to maintain “source of truth” consistency and enable Next Best Action activation via reverse ETL into product and marketing tools.

Pay and Benefits

Salary: USD 100,000 - 125,000 annually
Perks:Health InsuranceDentalVisionLife InsuranceDisability Insurance401kFlexible TimeWellness StipendPaid HolidaysSummer FridaysPaid ParentalBackup CareEmployee Resource

Key Requirements

  • •Expert proficiency in Snowflake and DBT to build modular, testable transformations for growth analytics.
  • •Strong Python and SQL skills, with an automation mindset to accelerate analytics delivery.
  • •Experience working with semi-structured API data (JSON) from marketing sources end-to-end, from ingestion to consumption.
  • •Experience designing and managing Segment event pipelines.
  • •Ability to lead a technical architecture focused on business-critical metrics like LTV, CAC, and ROAS in an Agile (Scrum/Kanban) environment.
Skills:CollaborationTechnical leadershipStrategic thinkingAgile collaborationProblem-solving
Languages:English
Tech Stack:SnowflakeDBTPythonSQLJSONSegmentIterableHubspotGongKafkaAWS KinesisAWSCensusHightouchTerraformKubernetesDockerSCRUMKanbanA/B testing

Company Brief

SimplePractice
Provides practice management and telehealth software for behavioral health and wellness professionals, offering scheduling, billing, documentation, and secure telehealth services to streamline clinical workflows.
Industry: HealthTech
Headquarters: Lehi, United States
Founded: 2012
WebsiteLinkedIn