Marketing Analytics Specialist

Emirates Group
Dubai
Workplace: OnsiteFull timeFunction: Marketing & GrowthExperience: 8+ yearsEducation: bachelorsSkills: ["Data-driven decision making","Cross-functional collaboration","Problem solving","Attention to data quality","Privacy by design"]

Ensure capture, analysis, and dissemination of marketing and user-experience data so CCM&B teams can make real-time, data-driven decisions. Define tracking, measurement, and reporting requirements; implement tagging, marketing taxonomy, and KPI frameworks; and work with partners and vendors to source performance data. Build automated dashboards and self-service reporting, support campaign planning and optimization, develop predictive/forecasting models, and enable A/B testing and impact analysis while monitoring data quality and privacy compliance.

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FursaFursa
Emirates Group
Emirates Group
1 day ago

Marketing Analytics Specialist

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Last checked: 13 hours agoStatus: Live

Job Summary

Ensure capture, analysis, and dissemination of marketing and user-experience data so CCM&B teams can make real-time, data-driven decisions. Define tracking, measurement, and reporting requirements; implement tagging, marketing taxonomy, and KPI frameworks; and work with partners and vendors to source performance data. Build automated dashboards and self-service reporting, support campaign planning and optimization, develop predictive/forecasting models, and enable A/B testing and impact analysis while monitoring data quality and privacy compliance.
Location: Dubai
Workplace: Onsite
Employment Type: Full time
Job Function: Marketing & Growth
Seniority: Mid level

Key Responsibilities

  • •Define requirements for tracking, measurement, and reporting across CCM&B teams.
  • •Implement proper tagging, marketing taxonomy, and guidelines to ensure accurate setup by agencies, third parties, and internal teams.
  • •Source and measure campaign/program performance data with partners, suppliers, and technology platforms; ensure KPIs can be tracked in-flight, post-campaign, and for new planning.
  • •Build automated dashboards, reports, and scorecards for self-service use; train teams to use reporting for investment and marketing planning.
  • •Develop predictive/forecasting models, facilitate A/B and multivariate testing, and monitor data quality while maintaining privacy compliance.

Pay and Benefits

Perks:Tax-free SalaryTravel AllowanceFlight DiscountsHotel Discounts

Key Requirements

  • •Completed degree or honours (12+3 or equivalent), preferably in Engineering, Digital Marketing, E-Commerce, or equivalent fields.
  • •8+ years experience in digital marketing analytics in a global organization.
  • •Advanced understanding of performance-driven digital marketing channels (e.g., paid search, affiliate, email, display).
  • •Advanced knowledge of Google Analytics tracking and reporting (conversion tracking, goals, segmentation, third-party).
  • •Intermediate SQL and query writing skills, including knowledge of Google BigQuery and Google Cloud Platform; certification in Google Analytics highly desired.
Experience:8+ yearsDigital marketing analyticsGlobal organization
Education:Bachelor's
Skills:Data-driven decision makingCross-functional collaborationProblem solvingAttention to data qualityPrivacy by design
Certifications:Google Analytics Certification
Tech Stack:Google AnalyticsSQLGoogle BigQueryGoogle Cloud PlatformGoogle CloudDoubleclickSalesforceTableauMicroStrategy

Company Brief

Emirates Group
The Emirates Group operates Emirates airline and related aviation services, providing passenger and cargo air transport, ground handling, and travel services worldwide with a large global network and integrated aviation operations.
Industry: Aviation
Company Size: Enterprise (1,001+ employees)
Revenue: USD 1B+
Growth: Established Company
Funding: Government Funded
Headquarters: Dubai, United Arab Emirates
Founded: 1985
WebsiteLinkedIn