Global Paid Search Marketing Manager

Okta
Bellevue, Chicago, Toronto
Workplace: HybridFull timeFunction: Marketing & GrowthExperience: 3-5 yearsEducation: bachelorsSkills: ["Analytical rigor","Project management","Clear communication","Cross-functional collaboration","Scientific experimentation"]

Own Okta’s global paid search portfolio end-to-end, evolving it from traditional lead-gen to value-based bidding that ties spend to downstream pipeline and closed-won revenue. Build AI-driven strategies across Google Ads and Bing Ads, integrating VBB models with CRM and marketing automation (Salesforce, Marketo/Eloqua) and offline conversion tracking. Lead rigorous experimentation, maintain real-time, funnel-level reporting, and drive workflow automation to scale impact.

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FursaFursa
Okta
Okta
2 days ago

Global Paid Search Marketing Manager

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Last checked: 3 hours agoStatus: Live

Job Summary

Own Okta’s global paid search portfolio end-to-end, evolving it from traditional lead-gen to value-based bidding that ties spend to downstream pipeline and closed-won revenue. Build AI-driven strategies across Google Ads and Bing Ads, integrating VBB models with CRM and marketing automation (Salesforce, Marketo/Eloqua) and offline conversion tracking. Lead rigorous experimentation, maintain real-time, funnel-level reporting, and drive workflow automation to scale impact.
Location: Bellevue, Chicago, Toronto
Workplace: Hybrid
Employment Type: Full time
Job Function: Marketing & Growth
Seniority: Manager level

Key Responsibilities

  • •Develop and execute AI-driven paid search strategies across Google Ads and Bing Ads, leading the transition to and optimization of value-based bidding.
  • •Leverage AI/ML capabilities in search platforms to scale performance, uncover demand, and improve campaign outcomes.
  • •Design, execute, and analyze structured A/B and multivariate tests (bidding, copy, landing pages) with statistical significance before scaling.
  • •Maintain unified, real-time in-market reporting across the funnel from click to closed-won revenue for executive-ready transparency.
  • •Collaborate with Marketing Operations and Digital Analytics to integrate martech/data (Salesforce and Marketo) and ensure accurate offline conversion tracking to inform VBB models.

Pay and Benefits

Perks:Health InsuranceDentalVision401kFlexible SpendingPaid LeaveParental LeaveTelemedicineRrsp

Key Requirements

  • •BA or BS in Marketing, Business, Economics, Mathematics, Statistics, or a related analytical field.
  • •3–5 years managing enterprise-level, full-funnel paid search campaigns with advanced measurement.
  • •Strong statistical rigor using statistical significance models to validate tests and make data-backed decisions.
  • •Experience implementing and optimizing Value-Based Bidding (VBB) and offline conversion feedback loops connecting CRM back to ad platforms.
  • •Deep expertise in Google Ads and Bing Ads plus martech/analytics (Salesforce, Marketo/Eloqua, Google Analytics, GTM), with B2B SaaS marketing experience preferred.
Experience:3-5 yearsB2B SaaS marketing
Education:Bachelor's in Marketing, Business, Economics, Mathematics, Statistics, or a related analytical field
Skills:Analytical rigorProject managementClear communicationCross-functional collaborationScientific experimentation
Tech Stack:Google AdsBing AdsSmart BiddingBroad Match + Smart BiddingSalesforceMarketoEloquaGoogle AnalyticsGTM

Company Brief

Okta
Provides identity and access management cloud solutions that help organizations secure and manage user authentication, single sign-on, multi-factor authentication, and lifecycle management across applications and devices.
Industry: Cybersecurity
Company Size: Enterprise (1,001+ employees)
Revenue: USD 1B+
Growth: Public Company
Valuation: Public Company (Market Cap in USD)
Funding: IPO / Publicly Listed
Headquarters: San Francisco, United States
Founded: 2009
WebsiteLinkedIn