Senior Merchandising Manager, Offline (Shanghai, SH, CN)

Crocs Inc.
Shanghai
Workplace: HybridFull timeFunction: Solutions Engineering & Sales EngineeringExperience: 10+ yearsEducation: bachelorsSkills: ["Organizational skills","Analytical skills","Problem-solving","Communication","Stakeholder management"]

Lead offline merchandising strategy for Crocs China, aligning brand creative, marketing initiatives, and product assortment planning to support consumer demand and revenue goals. Own GTM execution and cross-channel product plans, manage assortment/pricing/promotions, and drive performance reviews to improve sales, margin, and inventory. Partner across teams and store stakeholders, translating consumer insights, market trends, and competitive landscape into seasonal merchandising storytelling.

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Crocs Inc.
Crocs Inc.
2 days ago

Senior Merchandising Manager, Offline (Shanghai, SH, CN)

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Last checked: 15 hours agoStatus: Live

Job Summary

Lead offline merchandising strategy for Crocs China, aligning brand creative, marketing initiatives, and product assortment planning to support consumer demand and revenue goals. Own GTM execution and cross-channel product plans, manage assortment/pricing/promotions, and drive performance reviews to improve sales, margin, and inventory. Partner across teams and store stakeholders, translating consumer insights, market trends, and competitive landscape into seasonal merchandising storytelling.
Location: Shanghai
Workplace: Hybrid
Employment Type: Full time
Job Function: Solutions Engineering & Sales Engineering
Seniority: Manager level

Key Responsibilities

  • •Drive product assortment strategies and seasonal product storytelling to support consumer demand, brand objectives, and revenue growth.
  • •Execute Go-To-Market initiatives and cross-channel product plans aligned with global merchandising direction.
  • •Manage assortment, pricing, and promotional activities to optimize sales, margin, and inventory performance.
  • •Run business performance reviews and action plans to achieve revenue and profitability targets while identifying opportunities and risks.
  • •Communicate product lifecycle strategies and seasonal priorities across cross-functional teams and partners, tracking execution and store feedback to drive continuous improvement.

Key Requirements

  • •Bachelor’s degree or above in business, merchandising, marketing, or a related field.
  • •At least 10 years of progressive experience in planning and merchandising, with footwear experience preferred.
  • •Proven revenue accountability with strong understanding of market competition, consumer behavior, and market trends.
  • •Knowledge of fashion and product trends, with the ability to translate insights into commercial concepts and seasonal stories.
  • •Fluent English required and strong communication skills to simplify complex messages and influence stakeholders.
Experience:10+ yearsFootwearRetailMerchandising
Education:Bachelor's
Skills:Organizational skillsAnalytical skillsProblem-solvingCommunicationStakeholder management
Languages:English
Tech Stack:Microsoft OfficeOutlookExcelPowerPointWord

Company Brief

Crocs Inc.
Designs, manufactures, and sells casual footwear and accessories known for its proprietary Croslite™ material. Crocs offers a range of comfortable, lightweight shoes and related products globally through wholesale, retail, and e-commerce channels.
Industry: Fashion & Apparel
Company Size: Enterprise (1,001+ employees)
Revenue: USD 1B+
Growth: Public Company
Valuation: Public Company (Market Cap in USD)
Funding: IPO / Publicly Listed
Headquarters: Broomfield, United States
Founded: 2002
WebsiteLinkedIn