Senior Web Marketing Manager

Delinea
Redwood City
Workplace: RemoteFull timeUSD 120,000 - 150,000 annuallyFunction: Marketing & GrowthSkills: ["Data-driven mindset","Cross-functional communication","Ownership","Strategic thinking","Collaboration"]

Own Delinea’s web experience end-to-end, defining web strategy, persona-based journey logic, and standards that align with B2B SaaS pipeline goals. Drive conversion and engagement through continuous A/B and multivariate testing, and improve search and answer visibility across SEO/AEO/GEO, including structured data and direct-answer placements. Partner with product, marketing, brand, demand gen, and sales, and report performance using KPIs and dashboards tied to revenue.

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Delinea
Delinea
2 months ago

Senior Web Marketing Manager

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Last checked: 17 hours agoStatus: Live

Job Summary

Own Delinea’s web experience end-to-end, defining web strategy, persona-based journey logic, and standards that align with B2B SaaS pipeline goals. Drive conversion and engagement through continuous A/B and multivariate testing, and improve search and answer visibility across SEO/AEO/GEO, including structured data and direct-answer placements. Partner with product, marketing, brand, demand gen, and sales, and report performance using KPIs and dashboards tied to revenue.
Location: Redwood City
Workplace: Remote
Employment Type: Full time
Job Function: Marketing & Growth
Seniority: Manager level

Key Responsibilities

  • •Define web experience strategy, including structure, journey logic, and standards mapped to personas and buyer-journey stages.
  • •Run continuous conversion and engagement optimization using A/B and multivariate testing, setting targets for key conversion paths and engagement metrics.
  • •Own search and answer visibility across SEO/AEO/GEO, including technical SEO, structured data, and accurate representation in LLM-powered search.
  • •Set strategic direction by developing requirements and briefs for internal development and design teams, prioritizing the roadmap to business objectives.
  • •Align cross-functionally with Product Management, Product Marketing, Solution Marketing, Customer Marketing, Brand, Demand Gen, and Sales; define KPIs and report web performance tied to pipeline and revenue.

Pay and Benefits

Salary: USD 120,000 - 150,000 annually
Perks:Health InsurancePensionLife InsurancePaid Leave

Key Requirements

  • •7+ years in digital/web marketing with demonstrated ownership of web strategy and performance outcomes, ideally in B2B SaaS or cybersecurity.
  • •Strong grasp of persona-based marketing and multi-stakeholder buyer journeys, translating them into web experiences.
  • •Proven experience directing or briefing development and design teams (in-house or agency).
  • •Track record partnering cross-functionally with Product, Product/Solution Marketing, Brand, Demand Gen, and Sales.
  • •Strong command of SEO/AEO/GEO plus conversion rate optimization and web analytics (e.g., GA4).
Experience:B2B SaaSCybersecurity
Skills:Data-driven mindsetCross-functional communicationOwnershipStrategic thinkingCollaboration
Tech Stack:GA4SemrushAhrefsScreaming FrogA/B testingMultivariate testingStructured dataCMSTag/analytics managementLLM-powered search

Company Brief

Delinea
Provides privileged access management and identity security solutions that centralize authorization for human and machine identities, securing hybrid-cloud infrastructure, applications, and data for enterprises worldwide.
Industry: Cybersecurity
Company Size: Enterprise (1,001+ employees)
Revenue: USD 250M to 500M
Growth: Scaleup
Valuation: Unicorn (USD 1B+)
Funding: Private Equity Backed
Headquarters: San Francisco, United States
Founded: 2004
Glassdoor
Glassdoor: 3.6
WebsiteLinkedInGlassdoor