Integrated Marketing Lead, Cross Product

Stripe
New York, United States
Workplace: RemoteFull timeFunction: Marketing & GrowthExperience: 8+ yearsSkills: ["Organizational skills","Project management","Leading through influence","Adapting to changing priorities","Navigating ambiguity"]

Lead horizontal, cross-product demand generation campaigns and global online events, turning Stripe product and customer priorities into cohesive multi-channel programs. Own strategy through execution and optimization across paid media, content, email, events, and social. Partner across Product, Integrated Marketing, regional teams, Sales Development, Sales, and Sales Ops to drive pipeline growth, while managing a small team and scaling repeatable, globally consistent playbooks.

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Stripe
Stripe
19 hours ago

Integrated Marketing Lead, Cross Product

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Last checked: 9 hours agoStatus: Live

Job Summary

Lead horizontal, cross-product demand generation campaigns and global online events, turning Stripe product and customer priorities into cohesive multi-channel programs. Own strategy through execution and optimization across paid media, content, email, events, and social. Partner across Product, Integrated Marketing, regional teams, Sales Development, Sales, and Sales Ops to drive pipeline growth, while managing a small team and scaling repeatable, globally consistent playbooks.
Location: New York, United States
Workplace: Remote
Employment Type: Full time
Job Function: Marketing & Growth
Seniority: Manager level

Key Responsibilities

  • •Own the strategy and execution of global, multi-channel horizontal campaigns that generate demand, including cross-product thought leadership.
  • •Partner with product- and segment-aligned Integrated Marketing and regional marketing teams to ensure campaigns are cohesive across the end-to-end customer journey.
  • •Align priorities and execute integrated programs by partnering with teams across Product, Segment Marketing, Events, Sales Development, Sales, and Sales Operations to support pipeline growth.
  • •Personally drive programs from brief development and stakeholder alignment through measurement and optimization.
  • •Evolve and scale Stripe’s global online events strategy into a programmatic, repeatable engine while managing and supporting a small team.

Key Requirements

  • •8+ years building and running demand generation programs at scale (demand generation, growth marketing, integrated marketing, or regional marketing).
  • •Experience developing multi-channel demand generation strategies and leading integrated activations across channels such as paid media, content, email, events, and webinars.
  • •Experience defining, managing, and using marketing performance metrics to evaluate and improve programs.
  • •Strong organizational and project management skills to lead multiple complex programs simultaneously.
  • •Proven ability to build and deliver programs in partnership with Sales, Sales Development, Product Marketing, Content Marketing, and Event Marketing; be ready to discuss programs you owned.
Experience:8+ years
Skills:Organizational skillsProject managementLeading through influenceAdapting to changing prioritiesNavigating ambiguity
Tech Stack:AILLMAgentic capabilitiesAI-native tools

Company Brief

Stripe
Provides payment processing APIs and financial infrastructure for internet businesses. Powers online payments for millions of companies from startups to Fortune 500s.
Industry: Payments
Company Size: Enterprise (1,001+ employees)
Revenue: USD 1B+
Growth: Scaleup
Valuation: Decacorn (USD 10B+)
Funding: Series E+
Headquarters: San Francisco, United States
Founded: 2010
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Glassdoor: 4.2
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