Regional Marketing Manager DACH

Workiva
Germany, Austria, Switzerland
Workplace: RemoteFull timeFunction: Marketing & GrowthExperience: 4+ yearsEducation: bachelorsSkills: ["Communication","Cross-functional collaboration","Data-driven analysis","Project management","Customer feedback gathering"]

Own integrated DACH marketing for Germany, Austria, and Switzerland, driving brand awareness, pipeline generation, and customer engagement. Translate regional GTM strategy into tailored campaigns across channels, align with DACH Sales on account strategies, and run field marketing activities including events and partnerships. Partner with demand generation and digital media teams, strengthen DACH messaging through voice-of-customer feedback, and use performance analytics to optimize market impact.

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Workiva
Workiva
1 day ago

Regional Marketing Manager DACH

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Last checked: 9 hours agoStatus: Live

Job Summary

Own integrated DACH marketing for Germany, Austria, and Switzerland, driving brand awareness, pipeline generation, and customer engagement. Translate regional GTM strategy into tailored campaigns across channels, align with DACH Sales on account strategies, and run field marketing activities including events and partnerships. Partner with demand generation and digital media teams, strengthen DACH messaging through voice-of-customer feedback, and use performance analytics to optimize market impact.
Location: Germany, Austria, Switzerland
Workplace: Remote
Employment Type: Full time
Job Function: Marketing & Growth
Seniority: Manager level

Key Responsibilities

  • •Operationalize DACH GTM by tailoring campaign specifications, execution plans, and channel mix.
  • •Collaborate with Demand Generation and Digital Media teams to plan and execute multi-channel campaigns.
  • •Partner with DACH Sales to build targeted account strategies and execute marketing plans to deliver pipeline and revenue goals.
  • •Execute field marketing programs, regional events, and partnerships across Germany, Austria, and Switzerland.
  • •Monitor market dynamics, industry trends, and campaign metrics to optimize performance and refine messaging.
Travel: Medium travel

Key Requirements

  • •Bachelor’s degree in marketing or equivalent practical experience.
  • •4+ years of B2B marketing experience focused on demand generation, field, or regional marketing within the DACH region.
  • •Fluency in German and English.
  • •Experience delivering B2B SaaS integrated marketing campaigns and lead generation plans.
  • •Proficiency with marketing automation platforms and CRM systems (e.g., Salesforce).
Experience:4+ yearsB2B SaaSDemand generationField marketingRegional marketing
Education:Bachelor's
Skills:CommunicationCross-functional collaborationData-driven analysisProject managementCustomer feedback gathering
Languages:GermanEnglish
Tech Stack:SalesforceMarketing automationCRM systems

Company Brief

Workiva
Provides a cloud-based platform for connected reporting, compliance, and financial data collaboration. Workiva streamlines SEC reporting, ESG disclosures, and enterprise risk and compliance workflows for large organizations across industries.
Industry: RegTech
Company Size: Enterprise (1,001+ employees)
Revenue: USD 500M to 1B
Growth: Public Company
Valuation: Public Company (Market Cap in USD)
Funding: IPO / Publicly Listed
Headquarters: Ames, United States
Founded: 2008
WebsiteLinkedIn