PR Director, APAC

Cohere
Singapore, Seoul
Workplace: RemoteFull timeFunction: Communications, PR & CommunityExperience: 12-15 yearsSkills: ["Communication","Leadership","Project management","Organizational skills","Relationship building"]

Build and scale the APAC PR and Communications function from the ground up, partnering with global Corporate Communications to create regional plans for governments and highly regulated enterprise customers. Lead PR strategy and messaging across internal, external, and executive audiences, manage agencies, and develop rapid-response communications in each region. Oversee high-impact forums and APAC storytelling initiatives, using data and audience research and integrating AI tools to scale content ideation and creation.

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FursaFursa
Cohere
Cohere
1 month ago

PR Director, APAC

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Last checked: 18 hours agoStatus: Live

Job Summary

Build and scale the APAC PR and Communications function from the ground up, partnering with global Corporate Communications to create regional plans for governments and highly regulated enterprise customers. Lead PR strategy and messaging across internal, external, and executive audiences, manage agencies, and develop rapid-response communications in each region. Oversee high-impact forums and APAC storytelling initiatives, using data and audience research and integrating AI tools to scale content ideation and creation.
Location: Singapore, Seoul
Workplace: Remote
Employment Type: Full time
Job Function: Communications, PR & Community
Seniority: Director level

Key Responsibilities

  • •Stand up and grow the PR and Communications function for APAC, including hiring PR managers and agencies across key territories
  • •Develop and execute PR & corporate communications strategies aligned to organizational goals, values, and brand positioning
  • •Partner cross-functionally (PR, marketing, sales, external stakeholders) to create messaging and materials supporting business priorities and market positioning
  • •Oversee rapid response communications and manage high-impact forums such as executive speaking engagements, conferences, and customer events
  • •Drive APAC storytelling initiatives and communications channel strategy, leveraging data-driven insights and integrating AI tools to scale content ideation and creation

Pay and Benefits

Perks:Health InsuranceDental401kPensionParental LeaveLearning BudgetPaid Leave

Key Requirements

  • •12-15 years of in-house corporate communications experience in a fast-paced, high-growth tech or AI environment
  • •5+ years of experience in people management
  • •Experience building PR and communications strategy across internal and external audiences at local and regional levels
  • •Experience in hiring, onboarding, and managing PR agencies, including pre-IPO communications
  • •Strong writing skills and an interest in policy and regulatory communications
Experience:12-15 yearsAITechPre-IPOCorporate communicationsAPACPolicyRegulatory
Skills:CommunicationLeadershipProject managementOrganizational skillsRelationship building
Tech Stack:AI

Company Brief

Cohere
Builds security-first foundation models and enterprise AI products (LLMs, retrieval, agent platforms) for regulated industries, enabling customizable, private deployments across cloud and on-premises for real-world business applications.
Industry: AI & Machine Learning
Company Size: Large (251 to 1,000 employees)
Growth: Scaleup
Valuation: Unicorn (USD 1B+)
Funding: Series D
Headquarters: Toronto, Canada
Founded: 2019
Glassdoor
Glassdoor: 2.9
WebsiteLinkedInGlassdoor