Marketing Lead

Workerbase
Munich
Workplace: HybridFull timeFunction: Marketing & GrowthExperience: 5+ yearsSkills: ["Ownership","Execution","Data-driven optimization","Collaboration","Autonomy"]

Own the marketing function end to end, from strategy through hands-on execution, to drive measurable B2B growth. Build and run online and offline campaigns, manage digital presence and conversion flows, and establish a scalable inbound lead generation engine. Monitor performance, optimize with data, and run the full funnel from first touch to sales-accepted leads. Collaborate closely with product, sales, and customer success while leading internal marketing and agency partners.

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FursaFursa
Workerbase
Workerbase
2 days ago

Marketing Lead

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Source: Company careers pageValidated by: Fursa AI
Last checked: 3 hours agoStatus: Live

Job Summary

Own the marketing function end to end, from strategy through hands-on execution, to drive measurable B2B growth. Build and run online and offline campaigns, manage digital presence and conversion flows, and establish a scalable inbound lead generation engine. Monitor performance, optimize with data, and run the full funnel from first touch to sales-accepted leads. Collaborate closely with product, sales, and customer success while leading internal marketing and agency partners.
Location: Munich
Workplace: Hybrid
Employment Type: Full time
Job Function: Marketing & Growth
Seniority: Sr. Director level

Key Responsibilities

  • •Own and lead the marketing function from strategy to hands-on execution
  • •Design and execute online and offline campaigns to generate high-quality inbound leads
  • •Monitor and analyze campaign performance, then improve based on insights
  • •Manage and grow internal marketing team and external agencies, ensuring smooth data-driven marketing operations and clear reporting
  • •Define propositions and marketing messages with product, sales, and customer success; own and optimize digital presence and conversion flows

Pay and Benefits

Equity and Bonus:Equity
Perks:Learning BudgetEquity

Key Requirements

  • •5+ years of hands-on experience in B2B software marketing with a track record of owning and scaling results
  • •Experience owning the full marketing funnel and moving leads from click to close
  • •You execute: build campaigns, write briefs, optimize pages, and track metrics
  • •Passion for how AI is reshaping marketing and using it to improve results
  • •Fluent in English (German is a plus)
Experience:5+ yearsB2B softwareEnterprise softwareManufacturing
Skills:OwnershipExecutionData-driven optimizationCollaborationAutonomy
Languages:EnglishGerman
Tech Stack:AI

Company Brief

Workerbase
Provides a no-code/low-code Workforce Automation platform to digitalize and orchestrate workflows for frontline workers, enabling real-time task management, process automation, and integration with enterprise systems across manufacturing and logistics.
Industry: Supply Chain Technology
Company Size: Small (11 to 50 employees)
Growth: Growth Stage Startup
Headquarters: Germany
WebsiteLinkedIn