Adidas

1 month ago

Senior Manager Retail Marketing Y-3 (Shanghai, SH, CN)

✓ Verified Job

Canonical indexed version, validated from employer's careers page.

Source: Company careers pageValidated by: Fursa AI

Last checked: 15 hours agoStatus: Live

Job Summary

Lead and execute the CRM-driven retail marketing strategy for Y-3 in Greater China, overseeing membership activation, data-driven campaigns, and omnichannel integration to drive acquisition, retention and lifetime value. Shape the tier system and benefits, align with global brand direction, and collaborate across marketing, retail ops, and partner teams to deliver high-impact campaigns and events.

Location: Shanghai

Workplace: Onsite

Employment Type: Full time

Job Function: Marketing & Growth

Seniority: Sr. Manager level

Key Responsibilities

•Develop and execute the annual CRM strategy for Y-3 in China, covering the full customer lifecycle from acquisition to win-back.
•Design and optimise the membership tier system, points economy, and exclusive benefits to strengthen customer loyalty and lifetime value.
•Plan and deliver CRM campaigns including member days, priority access to limited edition drops, and exclusive member sales during key promotional windows.
•Collaborate with retail operations and brand marketing/CRM teams to ensure seamless CRM execution across offline stores.
•Deliver CRM performance reports and leverage data insights (CDP/analytics) to improve campaign ROI and merchandising decisions.

Key Requirements

•6-10 years of experience in retail/fashion marketing or CRM, with at least 3 years specifically in CRM/VIC membership operations or CRM activation
•University Degree or above, preferably in marketing or communications
•Extensive understanding of GCA retail business, retail implementation and retail marketing
•Excellent verbal and written communication skills in English and Mandarin
•Strong strategic mindset with executional abilities and leadership to manage cross-functional teams

Experience:6-10 yearsRetailFashionLuxuryCRMMembership activation

Education:Bachelor's

Skills:CommunicationLeadershipStrategic thinkingPresentationProject management

Languages:EnglishMandarin

Tech Stack:CDPAnalyticsMS OfficeCRM platforms

Company Brief

Adidas

Global sportswear company designing, manufacturing, and selling athletic footwear, apparel, and accessories. Serves consumers and athletes through branded products, direct-to-consumer retail, and wholesale channels worldwide.

Industry: Fashion & Apparel

Company Size: Enterprise (1,001+ employees)

Revenue: USD 1B+

Growth: Public Company

Valuation: Public Company (Market Cap in USD)

Funding: IPO / Publicly Listed

Headquarters: Herzogenaurach, Germany

Founded: 1949

Glassdoor: 3.8

Website LinkedIn Glassdoor

Loading job details...

Preparing the role view and application actions.

Adidas

1 month ago

Senior Manager Retail Marketing Y-3 (Shanghai, SH, CN)

✓ Verified Job

Canonical indexed version, validated from employer's careers page.

Source: Company careers pageValidated by: Fursa AI

Last checked: 15 hours agoStatus: Live

Job Summary

Location: Shanghai

Workplace: Onsite

Employment Type: Full time

Job Function: Marketing & Growth

Seniority: Sr. Manager level

Key Responsibilities

•Develop and execute the annual CRM strategy for Y-3 in China, covering the full customer lifecycle from acquisition to win-back.
•Design and optimise the membership tier system, points economy, and exclusive benefits to strengthen customer loyalty and lifetime value.
•Plan and deliver CRM campaigns including member days, priority access to limited edition drops, and exclusive member sales during key promotional windows.
•Collaborate with retail operations and brand marketing/CRM teams to ensure seamless CRM execution across offline stores.
•Deliver CRM performance reports and leverage data insights (CDP/analytics) to improve campaign ROI and merchandising decisions.

Key Requirements

•6-10 years of experience in retail/fashion marketing or CRM, with at least 3 years specifically in CRM/VIC membership operations or CRM activation
•University Degree or above, preferably in marketing or communications
•Extensive understanding of GCA retail business, retail implementation and retail marketing
•Excellent verbal and written communication skills in English and Mandarin
•Strong strategic mindset with executional abilities and leadership to manage cross-functional teams

Experience:6-10 yearsRetailFashionLuxuryCRMMembership activation

Education:Bachelor's

Skills:CommunicationLeadershipStrategic thinkingPresentationProject management

Languages:EnglishMandarin

Tech Stack:CDPAnalyticsMS OfficeCRM platforms

Company Brief

Adidas

Industry: Fashion & Apparel

Company Size: Enterprise (1,001+ employees)

Revenue: USD 1B+

Growth: Public Company

Valuation: Public Company (Market Cap in USD)

Funding: IPO / Publicly Listed

Headquarters: Herzogenaurach, Germany

Founded: 1949

Glassdoor: 3.8

Website LinkedIn Glassdoor