Product Marketing Manager - Enablement

Wati
Bengaluru
Workplace: OnsiteFull timeFunction: Marketing & GrowthExperience: 2-5 yearsSkills: ["Cross-functional collaboration","Systems thinking","Content governance","Prioritization","Quality consistency"]

Own and scale Wati’s internal GTM enablement across Sales, CS, Support, and partners. Build and maintain battlecards, playbooks, and onboarding/ramp programs, keep assets fresh with product and pricing changes, and improve win rate and sales velocity. Set up enablement systems like an LMS and governance processes, monitor content usage via dashboards, and partner with teams to close content and readiness gaps using tools in the GTM stack.

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FursaFursa
Wati
Wati
3 months ago

Product Marketing Manager - Enablement

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Last checked: 23 hours agoStatus: Live

Job Summary

Own and scale Wati’s internal GTM enablement across Sales, CS, Support, and partners. Build and maintain battlecards, playbooks, and onboarding/ramp programs, keep assets fresh with product and pricing changes, and improve win rate and sales velocity. Set up enablement systems like an LMS and governance processes, monitor content usage via dashboards, and partner with teams to close content and readiness gaps using tools in the GTM stack.
Location: Bengaluru
Workplace: Onsite
Employment Type: Full time
Job Function: Marketing & Growth

Key Responsibilities

  • •Own and maintain the full sales enablement library (battlecards, objection handling, pitch decks, competitive one-pagers, discovery frameworks) and keep it updated with product and pricing changes.
  • •Partner with AEs and SDRs to identify where deals are lost and close gaps with targeted enablement content.
  • •Create and maintain product knowledge assets for CS and Support (feature explainers, use case guides, escalation playbooks) and build renewal/upsell/expansion playbooks with CS leads.
  • •Build and manage partner enablement programmes including onboarding kits, co-sell guides, and product training modules so partners can position and demo independently.
  • •Evaluate, implement, and manage an LMS; establish content governance (versioning, ownership, retirement); and build a content consumption dashboard to track utilisation and identify gaps.

Key Requirements

  • •2–5 years in a B2B SaaS environment in a PMM Enablement, Solutions, or Sales/CS Enablement role with core ownership of enablement programmes.
  • •Proven track record building and maintaining enablement programmes that improved measurable business metrics (e.g., win rate, ramp time, content usage).
  • •Cross-functional experience working with Sales, CS, Product, Support, and Partners simultaneously.
  • •Strong systems thinking—building or scaling enablement infrastructure beyond one-off decks.
  • •Comfort adapting enablement content for global markets, regions, and different personas.
Experience:2-5 yearsB2B SaaS
Skills:Cross-functional collaborationSystems thinkingContent governancePrioritizationQuality consistency
Tech Stack:WhatsAppNotionHubSpotGammaPaperfliteLMS

Company Brief

Wati
Provides a WhatsApp-based customer engagement platform that helps businesses manage sales, support, and marketing conversations in one shared inbox. The product includes automation, broadcasts, chatbots, and team collaboration tools for messaging-led workflows.
Industry: SaaS
Company Size: Medium (51 to 250 employees)
Growth: Growth Stage Startup
Headquarters: Hong Kong, Hong Kong
Founded: 2018
WebsiteLinkedIn