Brand Manager – Carlsberg

Carlsberg Group
London
Workplace: HybridFull timeFunction: Marketing & GrowthSkills: ["Stakeholder management","Communication","Presentation","Commercial thinking","Cross-functional collaboration"]

Lead Carlsberg’s brand growth by shaping the next innovation roadmap—from idea and NPD through stage-gate launch—while turning brand strategy into standout activation plans across on-trade and off-trade channels. Partner cross-functionally with Insights, R&D, Supply Chain, Finance, Commercial, and global teams to build business cases, manage A&P budgets, and optimize performance. Help activate Carlsberg’s UEFA National Team Football partnership through major tournaments and partner-led campaigns.

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Carlsberg Group
Carlsberg Group
1 hour ago

Brand Manager – Carlsberg

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Job Summary

Lead Carlsberg’s brand growth by shaping the next innovation roadmap—from idea and NPD through stage-gate launch—while turning brand strategy into standout activation plans across on-trade and off-trade channels. Partner cross-functionally with Insights, R&D, Supply Chain, Finance, Commercial, and global teams to build business cases, manage A&P budgets, and optimize performance. Help activate Carlsberg’s UEFA National Team Football partnership through major tournaments and partner-led campaigns.
Location: London
Workplace: Hybrid
Employment Type: Full time · Permanent
Job Function: Marketing & Growth

Key Responsibilities

  • •Partner with the Senior Brand Manager to develop and deliver Carlsberg’s innovation pipeline from concept to launch.
  • •Manage cross-functional projects through the stage-gate process with Insights, R&D, Supply Chain, Finance, Commercial, and global teams.
  • •Translate brand strategy into impactful activation plans and deliver standout campaigns across on-trade and off-trade channels.
  • •Build business cases and recommendations to achieve consumer, commercial, and operational outcomes.
  • •Manage A&P budgets, track performance, and optimize activity to deliver brand, innovation, and commercial targets.
Travel: Medium travel

Pay and Benefits

Perks:Health InsuranceLife AssurancePensionPaid Leave

Key Requirements

  • •Brand management experience in FMCG, delivering growth in complex, matrix organizations.
  • •Strong innovation and NPD experience, launching products through a stage-gate process.
  • •Ability to translate brand strategy into activation plans that improve brand equity and commercial performance.
  • •Experience coordinating multiple initiatives in parallel with agency and cross-functional partners.
  • •Commercially minded and able to turn consumer/customer/market insights into measurable results.
Experience:FMCGBeerBeveragesConsumer products
Skills:Stakeholder managementCommunicationPresentationCommercial thinkingCross-functional collaboration

Company Brief

Carlsberg Group
Global brewer producing and marketing beer and other beverages under brands such as Carlsberg, Tuborg and Somersby. Operates brewing, distribution and marketing across Europe and Asia, focusing on brand portfolio, sustainability and market expansion.
Industry: Food & Beverage
Company Size: Enterprise (1,001+ employees)
Revenue: USD 1B+
Growth: Public Company
Valuation: Public Company (Market Cap in USD)
Funding: IPO / Publicly Listed
Headquarters: Copenhagen, Denmark
Founded: 1847
WebsiteLinkedIn