Growth Marketing Manager, SEM

Thumbtack
United States
Workplace: RemoteFull timeUSD 104,600 - 159,500Function: Marketing & GrowthExperience: 8+ yearsSkills: ["Cross-functional collaboration","Experimentation","Relationship management","Data analytics","Strategic planning"]

Own and improve Thumbtack’s paid search (SEM) strategy to capture customer demand for local home services. Lead and optimize the SEM program across Google and Microsoft, set experimentation and automation roadmaps, and partner with Data Science, Analytics, and Engineering to build bid automation and ad-creation tools. Drive measurement using tracking, attribution, and KPIs like iROAS and lift while collaborating cross-functionally on full-funnel growth programs.

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Thumbtack
Thumbtack
4 months ago

Growth Marketing Manager, SEM

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Last checked: 14 hours agoStatus: Live

Job Summary

Own and improve Thumbtack’s paid search (SEM) strategy to capture customer demand for local home services. Lead and optimize the SEM program across Google and Microsoft, set experimentation and automation roadmaps, and partner with Data Science, Analytics, and Engineering to build bid automation and ad-creation tools. Drive measurement using tracking, attribution, and KPIs like iROAS and lift while collaborating cross-functionally on full-funnel growth programs.
Location: United States
Workplace: Remote
Employment Type: Full time
Job Function: Marketing & Growth
Seniority: Manager level

Key Responsibilities

  • •Execute and continuously improve Thumbtack’s paid search strategy by identifying opportunities for customer and pro growth.
  • •Manage, optimize, and grow the SEM program across Google and Microsoft while adhering to KPIs.
  • •Develop an experimentation roadmap for ad copy, keywords, bidding, and related elements.
  • •Partner with data science, analytics, and engineering to build automation and scalable tools that support bid automation and ad-creation workflows.
  • •Own tracking, attribution, and performance measurement using metrics such as iROAS, incrementality, and lift.

Pay and Benefits

Salary: USD 104,600 - 159,500

Key Requirements

  • •8+ years of experience in paid digital advertising with a proven track record of improving and scaling ad programs against conversion volume and efficiency goals.
  • •Demonstrated ability to improve SEM performance through testing, optimization, automation, and creative.
  • •Ability to define and execute a 6–12 month roadmap with aggressive milestones.
  • •Experience with SEM measurement and bidding approaches such as TROAS + LTV bidding.
  • •Strong data analytics skills and fluency with generative AI and automation tools in day-to-day SEM execution and analysis.
Experience:8+ yearsPaid digital advertisingSEMHome services marketplace
Skills:Cross-functional collaborationExperimentationRelationship managementData analyticsStrategic planning
Tech Stack:GoogleMicrosoftGenerative AIAutomation toolsPivot tablesVlookup

Company Brief

Thumbtack
Provides an online marketplace connecting local service professionals (home improvement, events, lessons, and more) with customers seeking quotes, reviews, and booking tools to hire vetted contractors and providers.
Industry: Online Marketplaces
Company Size: Enterprise (1,001+ employees)
Growth: Scaleup
Headquarters: San Francisco, United States
Founded: 2008
WebsiteLinkedIn