Brand Program Specialist

Barracuda Networks
Ann Arbor
Workplace: RemoteFull timeFunction: Communications, PR & CommunitySkills: ["Communication","Interpersonal skills","Collaboration","Analytical mindset","Project management"]

Own brand campaigns and brand identity projects end-to-end, coordinating execution across digital, print, OOH, social, and audio channels. Develop campaign briefs, manage timelines with internal creative and agency partners, and track KPI progress while flagging risks and bottlenecks. Partner with product marketing, customer community, and partners to research product names and creative, ensure brand consistency, and support compliance and budgeting for brand initiatives.

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FursaFursa
Barracuda Networks
Barracuda Networks
3 days ago

Brand Program Specialist

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Source: Company careers pageValidated by: Fursa AI
Last checked: 7 hours agoStatus: Live

Job Summary

Own brand campaigns and brand identity projects end-to-end, coordinating execution across digital, print, OOH, social, and audio channels. Develop campaign briefs, manage timelines with internal creative and agency partners, and track KPI progress while flagging risks and bottlenecks. Partner with product marketing, customer community, and partners to research product names and creative, ensure brand consistency, and support compliance and budgeting for brand initiatives.
Location: Ann Arbor
Workplace: Remote
Employment Type: Full time
Job Function: Communications, PR & Community
Seniority: Mid level

Key Responsibilities

  • •Ensure flawless execution of brand campaigns across multiple channels, and assist in developing campaign briefs.
  • •Coordinate with internal creative teams and agency partners, providing materials/assets and managing project timelines.
  • •Track KPI progress, report status to stakeholders and management, and anticipate bottlenecks with escalation management.
  • •Support brand education for employees and drive consistent application of brand identity across the organization.
  • •Conduct competitor analysis and assist with customer/prospect/partner research for product names and brand campaign creative; manage budgets and compliance for brand initiatives.

Pay and Benefits

Equity and Bonus:Equity
Perks:Health InsuranceRetirementPaid Leave

Key Requirements

  • •3+ years of experience managing branding, advertising, or marketing projects.
  • •Experience in advertising, brand management, or related roles, with a track record of delivering brand identity initiatives and brand campaigns.
  • •Excellent communication and interpersonal skills to collaborate effectively across teams.
  • •Analytical mindset to interpret data and metrics and drive decision-making.
  • •Strong project management skills, including prioritization, managing multiple projects, and attention to detail.
Skills:CommunicationInterpersonal skillsCollaborationAnalytical mindsetProject management
Tech Stack:SalesforceNetsuiteMicrosoft Office

Company Brief

Barracuda Networks
Provides cloud-enabled security and data protection solutions including email protection, network and application security, and backup and recovery services for businesses, service providers, and government organizations worldwide.
Industry: Cybersecurity
Company Size: Enterprise (1,001+ employees)
Revenue: USD 250M to 500M
Growth: Established Company
Funding: Private Equity Backed
Headquarters: Campbell, United States
Founded: 2003
WebsiteLinkedIn