Senior Lifecycle Marketing Manager

Kikoff
San Francisco
Workplace: OnsiteFull timeUSD 180,000 - 200,000 annuallyFunction: Marketing & GrowthExperience: 5+ yearsSkills: ["Data-driven problem solving","Growth mindset","Ownership mindset","Attention to detail","Strategic thinking"]

Own and optimize the lifecycle communications program, setting standards for strategy, testing, measurement, retention, and customer lifetime value. Build and scale campaigns at high volume using rigorous split testing, AI-assisted workflows, and improved personalization and segmentation. Define marketing KPIs from first principles, analyze experiment results, and partner closely with product to drive engagement across a growing feature set.

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Kikoff
Kikoff
1 month ago

Senior Lifecycle Marketing Manager

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Last checked: 13 hours agoStatus: Live

Job Summary

Own and optimize the lifecycle communications program, setting standards for strategy, testing, measurement, retention, and customer lifetime value. Build and scale campaigns at high volume using rigorous split testing, AI-assisted workflows, and improved personalization and segmentation. Define marketing KPIs from first principles, analyze experiment results, and partner closely with product to drive engagement across a growing feature set.
Location: San Francisco
Workplace: Onsite
Employment Type: Full time
Job Function: Marketing & Growth
Seniority: Manager level

Key Responsibilities

  • •Set lifecycle strategy and standards, raising the bar on what the team tests and how it measures outcomes.
  • •Expand lifecycle programs to deepen engagement across new products and use cases that drive value.
  • •Increase retention and drive higher customer lifetime value using rigorous split-testing programs.
  • •Build AI-assisted workflows covering creative production, audience building, campaign QA, and post-test analysis.
  • •Advance personalization from rules-based branching toward model-driven content selection and improve segmentation, cadence, timing, and touchpoint mix.

Pay and Benefits

Salary: USD 180,000 - 200,000 annually

Key Requirements

  • •5+ years driving toward growth goals in a lifecycle or CRM role with set targets and timelines.
  • •Thought leadership shaping lifecycle strategy for an organization, not just execution against someone else’s roadmap.
  • •Deep hands-on experience with Iterable, Braze, Customer.io, or similar CRM tools.
  • •Fluent with AI tools in day-to-day workflows, including writing, analysis, building, or automation.
  • •Proficient with SQL and able to analyze customer/user event data to validate results and drive targeted campaigns.
Experience:5+ yearsFintechD2C
Skills:Data-driven problem solvingGrowth mindsetOwnership mindsetAttention to detailStrategic thinking
Languages:English
Tech Stack:IterableBrazeCustomer.ioSQL

Company Brief

Kikoff
Kikoff provides a credit-building product that helps consumers build credit history and access affordable lines of credit through a mobile-first platform and educational tools to improve financial health.
Industry: Lending
Growth: Early Stage Startup
Headquarters: San Francisco, United States
Founded: 2019
Website