Senior PR Manager - SEA

Binance
Vietnam
Workplace: RemoteFull timeFunction: Communications, PR & CommunityExperience: 8-12 yearsSkills: ["Communication","Leadership","Stakeholder management","Crisis communications","Regulatory awareness","Media relations"]

Lead and execute Binance’s Southeast Asia PR strategy, shaping the public narrative, managing media relationships across multi-market contexts, and driving regulatory-aware communications. Oversee launches, campaigns, and crisis communications while collaborating with Legal, Compliance, and Global Comms to ensure compliant, credible external messaging in dynamic regulatory environments.

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FursaFursa
Binance
Binance
7 months ago

Senior PR Manager - SEA

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Source: Company careers pageValidated by: Fursa AI
Last checked: 5 hours agoStatus: Live

Job Summary

Lead and execute Binance’s Southeast Asia PR strategy, shaping the public narrative, managing media relationships across multi-market contexts, and driving regulatory-aware communications. Oversee launches, campaigns, and crisis communications while collaborating with Legal, Compliance, and Global Comms to ensure compliant, credible external messaging in dynamic regulatory environments.
Location: Vietnam
Workplace: Remote
Employment Type: Full time
Job Function: Communications, PR & Community
Seniority: Sr. Manager level

Key Responsibilities

  • •Develop and execute an integrated PR and communications strategy for Southeast Asia, aligned with Binance’s global positioning and local market realities.
  • •Prioritize SEA as core growth markets, ensuring deeper media engagement, stronger visibility, and sustained brand credibility.
  • •Adapt messaging and approach for restricted or smaller markets, focusing on compliance-safe communications and reputation management.
  • •Build, maintain, and expand relationships with top-tier media across the region, securing interviews, op-eds, and feature stories.
  • •Lead PR planning and execution for product launches, partnerships, corporate announcements, and regional campaigns.

Pay and Benefits

Perks:Remote Work

Key Requirements

  • •8–12+ years of experience in public relations, communications, or corporate affairs; strong background in financial services, fintech, technology, crypto, or regulated industries; direct, hands-on experience managing multi-market or regional PR strategies in Southeast Asia.
Experience:8-12 yearsFintechCryptoFinancial servicesTech
Skills:CommunicationLeadershipStakeholder managementCrisis communicationsRegulatory awarenessMedia relations
Languages:English
Tech Stack:English

Company Brief

Binance
Operates one of the world’s largest cryptocurrency exchanges, offering spot and derivatives trading, a native token (BNB), wallet services, staking, and a broad suite of crypto financial products and infrastructure.
Industry: Trading Platforms
Company Size: Enterprise (1,001+ employees)
Revenue: USD 1B+
Growth: Established Company
Valuation: Unicorn (USD 1B+)
Funding: Bootstrapped
Headquarters: George Town, Cayman Islands
Founded: 2017
WebsiteLinkedIn