Senior UX Product Designer

HelloFresh
Toronto, New York
Workplace: HybridFull timeCAD 120,000 - 130,000Function: Design (Product/UX/UI/Visual)Experience: 4-6 yearsSkills: ["Communication","Collaboration","Systems thinking","Strategic thinking","Judgment"]

Lead end-to-end UX design for high-impact growth journeys across acquisition, conversion, checkout, payment, reactivation, and emerging purchase models. Own customer and business problem framing, translate insights into clear experiences, and optimize for conversion while protecting trust and long-term engagement. Partner across Product, Engineering, Data, Research, Marketing, and Content to shape product direction, drive experimentation, and raise design craft using an AI-native workflow with tools like Figma AI, Claude, and Gemini.

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HelloFresh
HelloFresh
5 days ago

Senior UX Product Designer

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Canonical indexed version, validated from employer's careers page.

Source: Company careers pageValidated by: Fursa AI
Last checked: 22 hours agoStatus: Live

Job Summary

Lead end-to-end UX design for high-impact growth journeys across acquisition, conversion, checkout, payment, reactivation, and emerging purchase models. Own customer and business problem framing, translate insights into clear experiences, and optimize for conversion while protecting trust and long-term engagement. Partner across Product, Engineering, Data, Research, Marketing, and Content to shape product direction, drive experimentation, and raise design craft using an AI-native workflow with tools like Figma AI, Claude, and Gemini.
Location: Toronto, New York
Workplace: Hybrid
Employment Type: Full time
Job Function: Design (Product/UX/UI/Visual)
Seniority: Mid level

Key Responsibilities

  • •Own the end-to-end design of critical growth journeys across acquisition, conversion, checkout, payment, reactivation, and emerging purchase models.
  • •Translate complex customer and business problems into experiences that communicate value, reduce friction, and help customers make confident decisions.
  • •Partner cross-functionally to shape product direction by connecting customer needs, behavioral insights, commercial goals, and emerging technology.
  • •Drive experimentation and validated learning by using quantitative/qualitative insights to define hypotheses and design high-impact experiments.
  • •Integrate AI into the design lifecycle and apply strong judgment to AI-generated outputs, exploring personalization, recommendations, adaptive journeys, and conversational interactions.

Pay and Benefits

Salary: CAD 120,000 - 130,000
Perks:Health InsuranceDentalRrsp MatchingPaid LeaveParental LeaveLearning BudgetGym MembershipRemote Work

Key Requirements

  • •Typically 4-6+ years of product design experience, with a strong portfolio showing end-to-end ownership of complex consumer experiences.
  • •Experience independently navigating ambiguous problems and influencing product direction within your area.
  • •Strong growth and experimentation expertise for B2C, e-commerce, subscriptions, marketplace, or transaction-driven experiences.
  • •Deep product design craft across interaction/visual design, information architecture, responsive behavior, motion, and micro-interactions.
  • •AI-native design fluency—using AI across discovery through prototyping and execution with tools such as Figma AI, Claude, Claude Code, and Gemini.
Experience:4-6 yearsB2CE-commerceSubscriptionMarketplaceExperimentationAI-native design
Skills:CommunicationCollaborationSystems thinkingStrategic thinkingJudgment
Languages:English
Tech Stack:AIClaudeClaude CodeGeminiFigmaFigma AI

Company Brief

HelloFresh
HelloFresh is a meal-kit and food subscription company that delivers fresh ingredients and recipes to consumers, offering convenient home-cooked meals through weekly subscription boxes across multiple international markets.
Industry: FoodTech
Company Size: Enterprise (1,001+ employees)
Revenue: USD 1B+
Growth: Public Company
Valuation: Public Company (Market Cap in USD)
Funding: IPO / Publicly Listed
Headquarters: Berlin, Germany
Founded: 2011
Glassdoor
Glassdoor: 3.6
WebsiteLinkedIn