Senior Lifecycle Marketing Manager

Fireworks AI
San Mateo
Workplace: HybridFull timeUSD 190,000 - 225,000 annuallyFunction: Marketing & GrowthExperience: 8+ yearsSkills: ["Analytical mindset","Experimentation mindset","Cross-functional collaboration","Communication","Content development"]

Own Fireworks’ lifecycle strategy end to end, building customer journeys that drive lead nurture, onboarding, activation, retention, and expansion across product-led and sales-led motions. You’ll design always-on programs and personalized messaging across email, in-product, web, AI-powered touchpoints, and sales/customer-success-enabled initiatives. Partner with Product, Growth, Sales, Customer Success, Engineering, and Data to measure impact, run experimentation, and continuously improve personalization and orchestration with AI and automation.

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FursaFursa
Fireworks AI
Fireworks AI
1 week ago

Senior Lifecycle Marketing Manager

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Source: Company careers pageValidated by: Fursa AI
Last checked: 4 hours agoStatus: Live

Job Summary

Own Fireworks’ lifecycle strategy end to end, building customer journeys that drive lead nurture, onboarding, activation, retention, and expansion across product-led and sales-led motions. You’ll design always-on programs and personalized messaging across email, in-product, web, AI-powered touchpoints, and sales/customer-success-enabled initiatives. Partner with Product, Growth, Sales, Customer Success, Engineering, and Data to measure impact, run experimentation, and continuously improve personalization and orchestration with AI and automation.
Location: San Mateo
Workplace: Hybrid
Employment Type: Full time
Job Function: Marketing & Growth
Seniority: Manager level

Key Responsibilities

  • •Design and own the lifecycle strategy across the customer journey from lead nurture and onboarding through activation, adoption, retention, expansion, and advocacy.
  • •Build scalable lifecycle programs for self-serve (PLG) and enterprise (SLG) journeys to accelerate pipeline, engagement, and product adoption.
  • •Create personalized always-on nurture and lifecycle experiences across email, in-product messaging, web, onboarding, product announcements, customer education, and AI-powered touchpoints.
  • •Drive GTM and customer communications for product launches, feature releases, GTM campaigns, and customer announcements in coordination with Product Marketing and Product teams.
  • •Establish experimentation, measurement, and optimization frameworks using behavioral data and A/B testing to improve lifecycle performance and inform future lifecycle investments.

Pay and Benefits

Salary: USD 190,000 - 225,000 annually

Key Requirements

  • •8+ years of experience in lifecycle, customer, growth, product marketing, CRM, or product growth in a high-growth B2B SaaS environment.
  • •Experience building lifecycle programs across both product-led and sales-assisted customer journeys.
  • •Proven success developing nurture, onboarding, engagement, and expansion campaigns tied to measurable business outcomes.
  • •Hands-on use of modern marketing automation platforms such as HubSpot, Marketo, Braze, Customer.io, Iterable, or similar tools.
  • •Strong understanding of segmentation, lifecycle operations, email best practices, marketing automation, and customer journey orchestration.
Experience:8+ yearsB2B SaaSPLGEnterprise salesDeveloper toolsAI infrastructureCloudCustomer analytics
Skills:Analytical mindsetExperimentation mindsetCross-functional collaborationCommunicationContent development
Tech Stack:HubSpotMarketoBrazeCustomer.ioIterableAmplitudeMixpanelHeapA/B testingCRMCDPAI-powered personalizationMarketing automation

Company Brief

Fireworks AI
Develops AI-driven tools to generate and optimize visual marketing content for brands and creators, automating production of short-form videos and multimedia assets for social platforms to improve engagement and scale creative workflows.
Industry: SaaS
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