Customer Marketing Manager - LATAM

Insider
São Paulo
Workplace: HybridFull timeFunction: Marketing & GrowthExperience: 4+ yearsSkills: ["Relationship-building","Time management","Organization","Attention to detail","Customer advocacy"]

Own and execute customer marketing efforts across Latin America, growing the Growth Makers Club community through programs and events such as webinars, meet-ups, product launches, VIP dinners, and advisory boards. Build trusted relationships with C-level and key decision makers, drive customer advocacy via ambassadors and case studies, and lead cross-sell/up-sell campaign execution in partnership with Sales, Customer Success, Product, and Marketing.

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FursaFursa
Insider
Insider
1 month ago

Customer Marketing Manager - LATAM

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Last checked: 4 hours agoStatus: Live

Job Summary

Own and execute customer marketing efforts across Latin America, growing the Growth Makers Club community through programs and events such as webinars, meet-ups, product launches, VIP dinners, and advisory boards. Build trusted relationships with C-level and key decision makers, drive customer advocacy via ambassadors and case studies, and lead cross-sell/up-sell campaign execution in partnership with Sales, Customer Success, Product, and Marketing.
Location: São Paulo
Workplace: Hybrid
Employment Type: Full time
Job Function: Marketing & Growth
Seniority: Manager level

Key Responsibilities

  • •Define, plan, and launch customer marketing activities to engage and grow the Growth Makers Club community in the region.
  • •Develop trusted, long-term relationships with C-level and key decision makers at clients.
  • •Identify and engage ambassadors to drive customer advocacy through testimonials, case studies, speaking engagements, referrals, and reviews.
  • •Manage execution of cross-sell and up-sell campaigns in the customer portfolio with Sales and Customer Success.
  • •Partner with the Content Team to produce marketing collateral across the customer lifecycle, including implementation, renewal, and upsell.

Pay and Benefits

Equity and Bonus:Equity
Perks:EsopAnnual Bonus

Key Requirements

  • •4+ years of experience in B2B marketing, preferably in technology or SaaS.
  • •2+ years of proven success in a program or project management role.
  • •Experience in customer marketing or customer experience (plus).
  • •Experience in customer success or other customer-facing roles (plus).
  • •Ability to lead and execute cross-channel integrated campaigns and engage customers as advocates.
Experience:4+ yearsB2B marketingTechnologySaaS
Skills:Relationship-buildingTime managementOrganizationAttention to detailCustomer advocacy
Tech Stack:HubSpotCRMMarketing AutomationCustomer Data Platform (CDP)WhatsAppSMSEmailWebAppSite Search

Company Brief

Insider
Provides a growth management and personalization platform that helps brands unify customer data, run personalized experiences across channels, and optimize acquisition, conversion, and retention using AI-driven segmentation and orchestration.
Industry: Enterprise Software
Company Size: Large (251 to 1,000 employees)
Growth: Scaleup
Funding: Series C
Headquarters: Istanbul, Turkey
Founded: 2012
Website