Sales Manager, Traditional On Trade

Pernod Ricard
Hong Kong
Workplace: OnsiteFull timeFunction: SalesExperience: 5+ yearsSkills: ["Interpersonal skills","Communication","Negotiation","Proactive mindset","Analytical skills"]

Drive sales, distribution, and merchandising/visibility targets for the Traditional On-Trade channel. Build annual commercial plans and promotional strategies with the Channel Manager, identify new business opportunities, and manage promotional agreements through review, renewal, and execution. Partner with Marketing to improve promo effectiveness, analyze market and competitor activity, and maintain strong long-term customer relationships while ensuring timely payments and margin-protecting pricing.

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Pernod Ricard
Pernod Ricard
2 months ago

Sales Manager, Traditional On Trade

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Source: Company careers pageValidated by: Fursa AI
Last checked: 4 hours agoStatus: Live

Job Summary

Drive sales, distribution, and merchandising/visibility targets for the Traditional On-Trade channel. Build annual commercial plans and promotional strategies with the Channel Manager, identify new business opportunities, and manage promotional agreements through review, renewal, and execution. Partner with Marketing to improve promo effectiveness, analyze market and competitor activity, and maintain strong long-term customer relationships while ensuring timely payments and margin-protecting pricing.
Location: Hong Kong
Workplace: Onsite
Employment Type: Full time
Job Function: Sales
Seniority: Manager level

Key Responsibilities

  • •Drive sales, distribution, and merchandising/visibility targets within the assigned channel.
  • •Develop annual commercial building blocks and yearly sales and promotional plans with the Channel Manager.
  • •Identify and pursue new business opportunities to improve profitability and expand PR product penetration.
  • •Review, manage, and renew promotional agreements on a timely basis.
  • •Monitor market and competitor trends, execute promotions with Marketing, and provide performance insights and recommendations.

Key Requirements

  • •Degree holder with 5+ years relevant experience in trading (alcoholic industry or FMCG preferred).
  • •Experience in traditional on-trade outlets is an advantage.
  • •Strong interpersonal skills with good communication and negotiation ability.
  • •Proactive, self-motivated mindset to drive results and achieve targets.
  • •Proficient in written and spoken English, plus MS Office (Excel, Word, PowerPoint).
Experience:5+ yearsAlcoholic industryFMCGTraditional on-trade outlets
Skills:Interpersonal skillsCommunicationNegotiationProactive mindsetAnalytical skills
Languages:English
Tech Stack:MS OfficeExcelWordPowerpoint

Company Brief

Pernod Ricard
Global producer and distributor of premium wines and spirits, with a portfolio of internationally recognized alcoholic beverage brands. Operates across markets worldwide through manufacturing, marketing, and large-scale distribution.
Industry: Food & Beverage
Company Size: Enterprise (1,001+ employees)
Revenue: USD 1B+
Growth: Public Company
Valuation: Public Company (Market Cap in USD)
Funding: IPO / Publicly Listed
Headquarters: Paris, France
Founded: 1975
WebsiteLinkedIn