Senior Specialist, Influencer & Community

VF Corporation
Antwerp
Workplace: OnsiteFull timeEUR 48,998.4 - 61,248 annuallyFunction: Solutions Engineering & Sales EngineeringExperience: 5+ yearsSkills: ["Relationship management","Negotiation","Strategic thinking","Network building","Collaboration"]

Own and evolve the influencer strategy for Kipling across France, UK, and Germany, shifting from campaign-led activity to long-term, relationship-driven partnerships. Build and maintain a premium influencer and cultural network, manage end-to-end influencer activities (sourcing through reporting), and develop ambassador programs. Partner closely with global and PR teams to integrate influencer work with earned media, events, and cultural moments, helping reposition the brand through a more editorial approach.

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FursaFursa
VF Corporation
VF Corporation
2 months ago

Senior Specialist, Influencer & Community

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Source: Company careers pageValidated by: Fursa AI
Last checked: 2 hours agoStatus: Live

Job Summary

Own and evolve the influencer strategy for Kipling across France, UK, and Germany, shifting from campaign-led activity to long-term, relationship-driven partnerships. Build and maintain a premium influencer and cultural network, manage end-to-end influencer activities (sourcing through reporting), and develop ambassador programs. Partner closely with global and PR teams to integrate influencer work with earned media, events, and cultural moments, helping reposition the brand through a more editorial approach.
Location: Antwerp
Workplace: Onsite
Employment Type: Full time
Job Function: Solutions Engineering & Sales Engineering
Seniority: Mid level

Key Responsibilities

  • •Build, grow, and maintain a high-quality influencer and cultural network across France, UK, and Germany.
  • •Own influencer strategy end-to-end, including sourcing, outreach, negotiation, briefing, execution, and reporting.
  • •Develop market-specific influencer strategies for FR/UK/DE while ensuring regional consistency and alignment with global teams.
  • •Design and implement ambassador programs and repeat partnership frameworks, optimizing long-term partnership value.
  • •Collaborate with PR teams to connect influencer activity to earned media, events, and cultural moments with an editorial and premium approach.

Pay and Benefits

Salary: EUR 48,998.4 - 61,248 annually
Perks:Gym Membership

Key Requirements

  • •5+ years in influencer marketing, PR, talent partnerships, or related fields.
  • •Proven experience working with premium, lifestyle, or fashion brands.
  • •Strong track record building long-term influencer programs and partnerships.
  • •Experience across multiple European markets, with FR/UK/DE strongly preferred.
  • •Established personal network of influencers/agents/PR contacts, with strong negotiation and relationship management skills.
Experience:5+ yearsInfluencer marketingPRFashionLifestyle brands
Education:
Skills:Relationship managementNegotiationStrategic thinkingNetwork buildingCollaboration

Company Brief

VF Corporation
Global apparel and footwear company that owns brands such as Vans, The North Face, Timberland, and Dickies. Designs, markets, and distributes branded lifestyle products through wholesale, retail, and e-commerce channels worldwide.
Industry: Fashion & Apparel
Company Size: Enterprise (1,001+ employees)
Revenue: USD 1B+
Growth: Public Company
Valuation: Public Company (Market Cap in USD)
Funding: IPO / Publicly Listed
Headquarters: Denver, United States
Founded: 1899
Glassdoor
Glassdoor: 3.7
WebsiteLinkedInGlassdoor