Manager Product Incubation (Shanghai, SH, CN)

Adidas
Shanghai
Workplace: OnsiteFull timeFunction: Communications, PR & CommunityExperience: 5+ yearsEducation: bachelorsSkills: ["Communication","Collaboration","Stakeholder management","Analytical thinking","Process coordination"]

Drive the digital/DTC exclusive product incubation agenda end-to-end by translating strategy and range direction into actionable plans. Run the day-to-day incubation process, manage in-season “read & react” loops, and maintain tracking templates for priority products. Partner cross-functionally across digital excellence, planning/analytics, marketing, buying, trading, demand planning, and product teams to launch exclusives, optimize performance, and inform next-season adjustments.

Loading

Loading job details...

Preparing the role view and application actions.

FursaFursa
Adidas
Adidas
1 day ago

Manager Product Incubation (Shanghai, SH, CN)

✓ Verified Job

Canonical indexed version, validated from employer's careers page.

Source: Company careers pageValidated by: Fursa AI
Last checked: 13 hours agoStatus: Live

Job Summary

Drive the digital/DTC exclusive product incubation agenda end-to-end by translating strategy and range direction into actionable plans. Run the day-to-day incubation process, manage in-season “read & react” loops, and maintain tracking templates for priority products. Partner cross-functionally across digital excellence, planning/analytics, marketing, buying, trading, demand planning, and product teams to launch exclusives, optimize performance, and inform next-season adjustments.
Location: Shanghai
Workplace: Onsite
Employment Type: Full time
Job Function: Communications, PR & Community
Seniority: Manager level

Key Responsibilities

  • •Support the Director to shape digital/DTC exclusive strategy and range direction, translating it into actionable range plans.
  • •Operate the product incubation process day-to-day, coordinating execution across teams and maintaining the incubation plan.
  • •Run the in-season “read & react” loop for exclusives, building tracking schemes/templates and generating data-driven insights.
  • •Coordinate cross-functional partners to prepare content and samples ahead of launches and support seasonal kickoff and product introductions.
  • •Strengthen differentiated, store-level planning and tracking, including IP-driven product initiatives and performance summaries for next-season adjustments.

Key Requirements

  • •Minimum 5 years of work experience in product, merchandising, buying, or related digital commercial functions.
  • •Bachelor’s degree required.
  • •Fluent written and spoken English and Mandarin.
  • •Solid commercial and business acumen with strong product and consumer sense.
  • •Strong analytical skills and ability to translate insights into actionable product plans.
Experience:5+ years
Education:Bachelor's
Skills:CommunicationCollaborationStakeholder managementAnalytical thinkingProcess coordination
Languages:EnglishMandarin

Company Brief

Adidas
Global sportswear company designing, manufacturing, and selling athletic footwear, apparel, and accessories. Serves consumers and athletes through branded products, direct-to-consumer retail, and wholesale channels worldwide.
Industry: Fashion & Apparel
Company Size: Enterprise (1,001+ employees)
Revenue: USD 1B+
Growth: Public Company
Valuation: Public Company (Market Cap in USD)
Funding: IPO / Publicly Listed
Headquarters: Herzogenaurach, Germany
Founded: 1949
Glassdoor
Glassdoor: 3.8
WebsiteLinkedInGlassdoor