Manager, Growth Mail

HelloFresh
New York
Workplace: OnsiteFull timeUSD 97,755 - 113,050 annuallyFunction: Marketing & GrowthExperience: 6-8 yearsEducation: bachelorsSkills: ["Influencing","Analytical skills","Detail-oriented","Collaboration","Organizational skills"]

Own the strategy and execution of direct mail customer acquisition for Factor, scaling campaigns to acquire high-value customers. Lead end-to-end campaign development (segmentation, creative, production, analysis), optimize spend within budget, and drive continuous improvement using response, conversion, and ROI metrics. Manage external vendors and the direct mail marketing calendar, partner with cross-functional teams, and provide reporting and forecasting support to Finance and Legal.

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HelloFresh
HelloFresh
2 days ago

Manager, Growth Mail

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Last checked: 36 minutes agoStatus: Live

Job Summary

Own the strategy and execution of direct mail customer acquisition for Factor, scaling campaigns to acquire high-value customers. Lead end-to-end campaign development (segmentation, creative, production, analysis), optimize spend within budget, and drive continuous improvement using response, conversion, and ROI metrics. Manage external vendors and the direct mail marketing calendar, partner with cross-functional teams, and provide reporting and forecasting support to Finance and Legal.
Location: New York
Workplace: Onsite
Employment Type: Full time
Job Function: Marketing & Growth
Seniority: Manager level

Key Responsibilities

  • •Define strategy and efficiently scale new customer acquisition through direct mail campaigns.
  • •Develop and execute direct mail campaigns end-to-end, including segmentation, creative development, production, and analysis.
  • •Allocate spend across campaigns within budget, seeking cost-saving opportunities and continuously optimizing performance.
  • •Manage external vendors (printers, mail houses, data providers, and creative agencies) to ensure timely, cost-effective execution.
  • •Provide reporting, analysis, forecasting support, and maintain the direct mail marketing calendar while coordinating across Marketing, Creative, Analytics, Finance, and Legal.

Pay and Benefits

Salary: USD 97,755 - 113,050 annually
Perks:401kPaid LeaveHealth Insurance

Key Requirements

  • •6-8 years of direct mail marketing experience, preferably in a manager or similar role.
  • •Bachelor’s degree in Marketing, Business Administration, or a related field.
  • •Proficiency in Microsoft Office Suite and/or Google Suite.
  • •Demonstrated experience managing direct mail campaigns from concept to execution.
  • •Strong written and verbal communication skills, including familiarity with segmentation, creative testing, and response tracking.
Experience:6-8 yearsDirect mail marketingGrowth marketing
Education:Bachelor's in Marketing, Business Administration, or a related field
Skills:InfluencingAnalytical skillsDetail-orientedCollaborationOrganizational skills
Languages:English
Tech Stack:ExcelGoogle AnalyticsMicrosoft Office SuiteGoogle Suite

Company Brief

HelloFresh
HelloFresh is a meal-kit and food subscription company that delivers fresh ingredients and recipes to consumers, offering convenient home-cooked meals through weekly subscription boxes across multiple international markets.
Industry: FoodTech
Company Size: Enterprise (1,001+ employees)
Revenue: USD 1B+
Growth: Public Company
Valuation: Public Company (Market Cap in USD)
Funding: IPO / Publicly Listed
Headquarters: Berlin, Germany
Founded: 2011
Glassdoor
Glassdoor: 3.6
WebsiteLinkedIn